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Junior Membership

Junior Membership Here at the Pet Professional Guild (PPG), we believe that the next generation of pet professionals is at a point in their lives where we can help them to understand and implement those methods and ethics that will see the continuation of the force-free movement. To that end, we offer membership to children (8-12 years of age), teenagers (13-17 years of age) and young adults (18-20 years of age) as a way of helping them to learn about and understand pet care and give them insight into the… Continued

Leadership Team

Volunteer Committee Chairs Laura Cassiday  – Feline Division Michelle Martiya  – Equid Division Don Hanson –  Advocacy Task Force Judy Luther – Canine Division  Debra Millikan –  Education Division  Lorena Patti –  Inclusivity Division Holden Svirsky –  Shelter & Rescue Division Christina de Juan – Assistance Animal Division  Dayle Pierce, Nathan Watson & Tom Candy– British Isles Chapter  Tersha Bateman – Republic of South Africa Chapter  Guild Publications Paula Garber – Editor BARKS from the Guild Dr. Pam Shultz – Editor Pets & Their People Administration Niki Tudge – Executive Director… Continued

Inclusivity Committee

Lorena Beatriz León-Patti Your committee chair and a member of PPG’s Steering Committee Email Lorena Welcome to the Inclusivity Committee! Here at PPG, we are committed to being more purposeful in enhancing inclusivity and diversity within both our membership and the wider pet professional community. When we speak to diversity, we mean the presence of differences in race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, disability, age, religious commitment and political perspective. Equity is about promoting justice, impartiality and fairness within the procedures, processes and distribution of resources by our organization. Inclusivity is… Continued

Education Committee

Debra Millikan Your committee chair and a member of PPG’s board of directors Email Debra Welcome to the Education Committee! The Education Committee works on special projects where specific expertise is required. When working on a specific project or developing educational programs for PPG, the Education Committee convenes with the necessary skills and talent to complete the designated tasks. PPG’s Education Committee was instrumental in developing the Pet Dog Ambassador program with a team from PPG Australia back in 2015. The committee also worked with Nocti, a specialist industry credentialing… Continued

Abusive Dog Training Practices and Informed Consent, Ethics and “Do No Harm”


by Niki J. Tudge Dog trainers who use punishment-based approaches and equipment designed to work by causing fear and/or pain commonly market themselves under a variety of verbiage and marketing slogans such as “balanced,” “positive relationship,” “natural methods,” “relationship building,” “positive only,” and “no food necessary.” These are all taglines that are bandied around but mislead unsuspecting owners who are looking for humane ways to train their pets. Meanwhile, the terminology used may be carefully crafted to appeal to pet guardians who may not always understand the various training methods… Continued

Dogs Demystified: An A-to-Z Guide to All Things Canine with Dr. Marc Bekoff


Join Niki Tudge as she chats with Dr. Marc Bekoff about his recent book, Dogs Demystified: An A-to-Z Guide to All Things Canine, including some annoying dog myths that are covered in the book. ⁠⁠The book is available on Amazon here. Listen to the podcast on a choice of platforms here. Or simply click on the “play” button below. Recorded July 31, 2023

Member Orientation

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Continued Education Policies

CEUs and the Credential Application and Transfer Process If you earned CEUs that were issued from one of the organizations on the PPAB Credential Transfer Matrix, you may apply those CEUs to a PPAB credential, whether you are applying for a new PPAB credential or transferring an existing credential to a PPAB credential. The following guidelines will apply: Core Subject Areas Below are the subject matter areas for which CEUs are issued. These are the critical skill and knowledge categories for which PPAB assesses competency across all levels. Applying for… Continued

British Isles Chapter

Dayle Pierce with PPG Staff Member Phoenix Your chapter co-leader and a member of PPG’s Steering Committee Email Dayle Nathan Watson Your chapter co-leader and a member of PPG’s Steering Committee Email Nathan Tom Candy Member of PPG’s Steering Committee representing the British Isles Chapter Email Tom At its heart, the UK Dog Behaviour & Training Charter™ is a code of conduct, ethics and methodology. More than that however, the Charter is a collaboration of many of the UK’s leading behaviour and training membership organisations who for the first time… Continued

South African Chapter

Tersha Bateman Your chapter leader and a member of PPG’s Steering Committee Email Tersha We are delighted to have an official PPG chapter in South Africa. We promote and support all the great resources PPG offers to the pet training and care community. In addition, we are committed to providing relevant regional resources to South African pet professionals. Our goal is to create and support a force-free South African community that takes care of animals using empathy, understanding, mindfulness and respect. We also aim to focus on the mental wellness… Continued

What Do Dogs, Cats, Cars and Chairs Have in Common?


The Need for a New Legal Definition of Living Property by Niki J. Tudge Are Pets Family? According to The Harris Poll (2015), “nearly all pet owners (95%) … consider their pets to be members of the family.” Yet, legally, pets are still considered property or chattel. “Technically in the eyes of the law, [cats and dogs] are no different from a couch or a car” (Grimm, 2014). The terms “property” and “chattel” may be defined as follows: Property: Anything that is owned by a person or entity. Property is divided… Continued

Chat & Chuckle with Beth Brown About Control Unleashed for Cats


Join Laura Cassiday and Joanna Wachowiak-Finlaison as they chat and chuckle with Beth Brown about Control Unleashed for cats!  Beth Brown (CDBC, CCBC, CSAT, CPDT-KSA, CCUI, FFCP) is passionate about educating people to advocate for and use force-free approaches to living with their animals. Specifically, teaching people and animals to communicate more effectively together using Leslie McDevitt’s Control Unleashed pattern games is the most rewarding thing she does. Beth works with private clients through her behavior-consulting business, ⁠Ear to Tail⁠, and on a variety of behavior issues for both dogs and cats,… Continued

Expert Opinions

DR. KAREN L. OVERALL Karen L. Overall is a Diplomate of the American College of Veterinary Behavior (ACVB) and is certified by the Animal Behavior Society (ABS) as an Applied Animal Behaviorist.World renowned animal expert Karen Overall has spoken out over many years of the ineffectiveness and ill that results when electric shock is used as a training tool on dogs. “As a specialist in veterinary behavioral medicine I have been advocating for banning the use of shock collars of any kind for years. There are now ample published data… Continued

Doggone Safe Programs

Once you are a Doggone safe individual member or a Pet Professional Guild member and can access the membership resources, you can upgrade your membership to either/or Be a Tree Member or the Dog Bite Prevention Educator. These two enhanced memberships require you to complete an educational program and adhere to the PPG Guiding Principles. You will find discount codes for both programs in your member area. If you currently have a Be a Tree Kit or carry the Dog Bite Prevention Educator Certification, you may join at those levels now. Educational Tools A… Continued

Become a PDA Professional

PDA Professional Licensing Welcome! You are here because you are interested in becoming a Pet Dog Ambassador (PDA) Instructor or Instructor/Assessor. We are excited to have you! Currently, only Pet Professional Guild (PPG) members can both instruct and assess the program; non-members can instruct the program and access all the support resources. If you want to both instruct and assess the program but are not yet a member of the PPG, now is an excellent time to join! Why You Should Become a Licensed PDA Professional We provide the program… Continued

Project tRade

What Do the Experts Say? Respected veterinarian and thyroid expert Jean Dodds recommends against choke and prong collars “as they can easily injure the delicate butterfly-shaped thyroid gland that sits just below the larynx and in front of the trachea. These collars can also injure the salivary glands and salivary lymph nodes on the side of the face underneath both ears.” Bestselling author and canine behaviorist Jean Donaldson says, “These devices [choke and prong collars], when they work, do so to the degree that they hurt. With the advent of modern methods and tools… Continued

Advocacy Panel

The PPG Advocacy Panel was established to further PPG’s mission by supporting the education of pet guardians and professionals. We believe it is critical that pet guardians are equipped with the tools they need to ask informed questions of professionals prior to hiring them. It is also important that PPG members understand the best way and means to advocate for PPG’s Guiding Principles and topics that impact our mission, vision and values To effectively reach the largest audience of pet guardians, the Advocacy Panel launched a monthly event hosted by… Continued

Horses With Voices

The horse. Here is nobility without conceit, friendship without envy, beauty without vanity. A willing servant, yet never a slave. —Ronald Duncan Equids are cognitive, intelligent creatures who experience emotions such as fear, anxiety and joy. All animals are subject to the same laws of applied behavior analysis (ABA.) While tactile cues and safety equipment are a realistic necessity of caring for and training animals, any stimulus not paired with a positive stimulus is, at best, neutral and, at worst, frightening and/or painful to the animal. Animals who learn to… Continued

Chat & Chuckle with Alejandra López Irala of Rasca y Pica in Argentina


Join Laura Cassiday and Joanna Wachowiak-Finlaison as they chat and chuckle with Alejandra López Irala of Rasca y Pica in Buenos Aires, Argentina, about how to make your cat behavior consulting business stand out. Alejandra is a Certified Cat Behavior Consultant, CCBC. She is the owner of Rasca y Pica, whose goal is to help everyone learn about cats and highlight their welfare.  Her life focuses on the domestic feline so she can help people better understand and relate to their pets, leading to a stronger bond and a more… Continued

Cats and Kids


by Andrea Carne “And in breaking news … a child was left scratched and in tears after a play session with his pet cat went horribly wrong …” Ever heard that on the nightly news bulletin? No, of course not. We may hear about dog bites from time to time and much has been written over the years about children and dogs. Indeed, many pages of books, articles and blogs have been dedicated to the topic and some fabulous commu­nity education and classroom programs have been developed to edu­cate children—and their… Continued

Doggone Safe

The Doggone safe Mission Statement To promote education initiatives for dog bite prevention and increased child safety around dogs. To provide tools and resources to professional dog trainers, behavior consultants and pet care professionals to support dog bite prevention education.  Doggone safe Mandate Provide: Dogs are amazing animals. They love us unconditionally. They protect our homes. They find lost children. They fetch the newspaper. They swim. They rest by the fire. They pull sleds in the snow. They predict seizures and sniff out cancer cells. They lead the blind. They… Continued

Pet Dog Ambassador

Welcome to the Pet Dog Ambassador Program! Pet Dog Ambassador (PDA) is a program for pet dog guardians to learn and grow together using positive reinforcement protocols. Unlike formal obedience and many dog sports, pet dogs and their guardians have not gotten the recognition they deserve for the hours of training dedicated to making their shared lives enjoyable for all family members—until now. At the Pet Professional Guild, we firmly believe that pet dogs and their people also deserve training accolades. PDA provides a structured and fun way for you… Continued

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