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Taking the Lead: dogbiz Tips for Making 2021 Your Best Year Yet. Presented by Veronica Boutelle

  • Tuesday, January 12, 2021
  • 1:00 PM
  • Friday, January 12, 2024
  • 2:00 PM
  • GoToWebinar


  • PPG member registration
  • A discounted rate for Pet Owner Members
  • Public registration



Registered for the live event, get busy and cannot make it?

Don't worry, you will automatically receive a recording!

2020 was a rough ride, but 2021 is finally just around the corner. (Can we get a “Phew”?) In this free PPG member webinar, the ladies of dogbiz share their advice for getting 2021 off to a great start, including the approaches that have helped so many dogbiz THRIVE! members build their businesses and increase their incomes despite the pandemic. If you’re ready to leave 2020 behind you won’t want to miss this one. Join us for dogbiz’ top tips for heading into the new year with confidence, no matter what 2021 may throw your way.

Learning Objectives:

1. Learn what clients and students are really “shopping” for and what it means to speak to those needs with your marketing message

2. Learn what features actually make clients and students choose to purchase and participate in dog training services

3. Learn the key to thinking about and setting your prices, no matter what’s happening in the world

4. Learn the two most common issues that keep R+ trainers from reaching their goals—and one simple thing to overcome them both

About The Presenter

Veronica Boutelle, MA Ed, CTC

Veronica is co-founder of dogbiz, the dog pro industry’s leading business consultancy, through which she has been helping dog trainers help dogs since 2003. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and the co-author of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals, and writes on business topics for many dog training industry journals. Veronica is a sought-after speaker at conferences and dog training schools across the country and internationally. She has spoken to positive reinforcement trainers at conferences and seminars in countries as diverse as Chile, Australia, Spain, New Zealand, and the UK.

As former Director of Behavior & Training at the San Francisco SPCA, and as a dog training business owner before that, Veronica understands what it means to be a dog trainer first hand—the daily worries about everything from client compliance to financial security, the unique challenges of a “flexible” schedule that requires evenings and weekends, and the struggle to balance clients and training with the minutiae of running a business—and to balance all of that with a rich non-work life. Her background as a trainer, her business expertise, and her work as an educator put Veronica in a unique position to help professional dog trainers learn to become as skilled in business as they are as trainers—and that means more dogs’ lives touched by positive training.

Gina Phairas, BSc Comms, CTC

A central force behind dogbiz, the dog pro industry’s leading business support company, Gina brings her marketing and communications background and degree to her work with dog professionals, as well as her extensive training resume. A former instructor at the San Francisco SPCA Academy for Dog Trainers, Gina oversees the dogbiz University program, developing online courses to help +R trainers succeed in their dream businesses. She is a dynamic teacher, speaking at conferences (including PPG Summits and as a U.S. Clicker Expo faculty member) and developing and teaching business curriculum and workshops for +R schools like the Karen Pryor Academy. Prior to her 15 years with dogbiz, Gina previously ran a successful dog training and behavior business of her own and consulted for shelters and rescue groups.

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