Editor’s Picks
Therapeutic Diets for Companion Animals—Is the Investment Justified?
By Sandra Grossmann A therapeutic diet, also called a prescription (Rx) diet, is one that is formulated to meet a specific need or to prevent a disease from reoccurring or getting worse. Pet owners can purchase therapeutic diets only via a licensed veterinarian, who must diagnose the disease and write a prescription. Do You Legally Need a Prescription? One major pet food company owns a patent for the name “prescription diet.” Competing pet food companies are forced to use a different name, for example, “therapeutic diet” or “veterinary diet,” to… Continued
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Fear of the Unknown and How to Manage Uncertainties in Life—Work on Taking Back Control!
We cannot escape fear. We can only transform it into a companion that accompanies us on all our exciting adventures. —Susan Jeffers by Niki Tudge What Is Anxiety? We all react to stressful situations different ways. It’s a normal biological reaction to experience anxiety or fear when faced with stressful situations. However, long-lasting feelings of extreme anxiety can and will interfere with our daily activities and can be indicative of an anxiety disorder. Anxiety cannot be defined as one isolated condition. It has many faces and can have hundreds of… Continued
Six Ways a Newsletter Can Help You Bark Up the Right Tree
by Veronica Boutelle As a dog trainer, you want a reliable way to connect with your clients, attract new ones, and promote your work. In our experience, there is no better marketing staple to achieve this than the humble newsletter. While social media platforms offer quick bursts of information, newsletters provide a unique opportunity to build deeper relationships, share expertise, and nurture a loyal client base. Here are six reasons to add a newsletter to your marketing toolkit: 1. The Personal Touch Most dog trainers today spend a lot of… Continued
Celebrating Life Together – The Votes Are In!
The Pet Professional Guild has announced the results of the public voting portion of the Community Outreach Competition! Thank you to all who participated in the PPG Advocacy Event and Community Outreach Competition – Raising Awareness for Humane, Ethical, and Effective Pet Training and Care! Whether you presented at or attended the Celebrating Life Together Virtual Educational Event (or purchase the conference recordings package), entered into the outreach competition, or voted for your favorite entry, by joining forces to be part of the solution, you helped provide the antidote to… Continued
Do’s and Don’ts: A Guide for Assistance Dog Trainers
by the Pet Professional Guild Assistance Animal Division Do Not Touch Someone’s Assistance/Service Dog Without Prior Consent You could distract the dog performing an alert or monitoring task. The dog could also become distracted and miss cues from the handler. You wouldn’t handle someone’s medical equipment, so please respect that an assistance dog is also a medical aid. Do Not Offer to Handle the Dog During Times of Training We need the handler to be confident and skilled in their handling. To work in tandem for the individual’s health is… Continued
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