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    • Sunday, October 02, 2016
    • (EDT)
    • Wednesday, October 02, 2019
    • (EDT)
    • Recorded Webinar

    Virtual Summit Recorded Webinar
    (One of 25 webinars that were featured in PPG's August Virtual Pet Care Summit)

    Presented by Dr. Robert King


    This presentation will discuss the concepts of branding your small business and the implications of having a well-managed brand. Topics will include the basics of branding, how banding can benefit your business, ways to brand your business, and how to evaluate your branding efforts.

    Webinar Objectives

    • Understand the basics of branding
    • Understand how branding can benefit businesses
    • Learn how to brand your business
    • Gain a general knowledge of how to evaluate your branding efforts.

    About The Presenter

    Dr. Robert King holds a BBA in marketing, an MBA in marketing, an M.S. in finance and economics from West Texas A&M University, and a Ph.D. in marketing from the University of Mississippi. Dr. King teaches the principles of marketing and advertising to undergraduates as well as marketing strategy and social media to graduate students. He serves on several boards of directors as well as enjoying his own small business ventures and uses this knowledge to aid in the teaching of his class. Dr. King’s research includes a wide variety of topics, but most fall under the scope of marketing strategy, electronic word-of-mouth, the use of technology in business, and business ethics. His work has appeared in Journal of Interactive Marketing, AMS Review, Journal of Business Ethics, VOLUNTAS, Journal of Global Business Management, Journal of Business & Economic Research, and Empirical Economic Letters. Dr. King enjoys spending time with his wife and their two dogs. When not at work he enjoys reading and cooking.

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