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About Project Trade & Its Operational Policies


Project Trade is the Pet Professional Guild's International Advocacy program that promotes the use of force-free equipment for pets by asking pet owners to relinquish choke, prong and shock collars and any other devises that are designed or function to reduce behavior through pain or fear.

Project Trade is designed to give pet owners incentives to seek Pet Professionals who will exchange aversive training and pet care equipment for alternative, more appropriate tools and educational support.

It is the Pet Professional Guild's position that effective humane animal training and pet care procedures lay the foundation for an animal’s healthy socialization and training and helps prevent behavior problems. We believe that the general pet-owning public deserves affordable access to transparent, competent and accountable pet behavior and care professionals. Pets deserve to be cared for, managed and trained in a nurturing and stable environment.

Applicant Application & Activation Process

1.      Applicants to the program will complete the “Project Trade opt-in” form to join the program
2.      The membership manager will determine that the applicant is a PPG member in good standing and the form will be approved
a.      On approval the member will receive an email containing the website copy, participant badge, discount structure and promotional video link.
b.      The member will then update their website with the copy, badge and discount structure and let the membership manager know it has been completed.
3.      The membership manager will then activate the account when verification of the website has taken place by adding the member to the Project Trade group designation. (Member will then appear in the Project Trade directory). 

The member website must show:
a.      The Project Trade Badge
b.      The approved Project Trade text or an approved version of the text
c.      A list of the Project Trade discount structure
d.      The Member PPG directory Listing must also include the Project Trade Badge
e.      The Promotional video is optional



    Member Operational Policies

    • Each participating business will obtain a signature receipt from each client who relinquishes a piece of equipment on the “Project Trade Client SWAP form” provided to the business on acceptance into the program.
    • Each participating business will tag each piece of equipment relinquished into the program and correspond the piece of equipment with a number identified on the Project Trade Client Form
    •  Each month a photograph of all the collected equipment will be submitted with a copy of the Client form using the “Monthly Submission Form” to The Pet Professional Guild Advocacy Committee.
    • Each month the member who has collected the greater number of pieces of equipment will be recognized with a certificate and a featured member page on the PPG Website.
    •  Annually all results will be collated and the individual who has submitted the most pieces of equipment will receive the annual Project Trade Advocacy Award

    Monthly Administration

    1.      Each month the Advocacy Committee with the Membership Manager will collate all the individual Project Trade participant submission forms onto a master excel file and it will be totaled
    a.      The monthly Project Trade Ambassador will receive their certificate and $100.00 credit for PPG webinars.
    b.      Monthly updates, photographs and reports will be included in the monthly member newsletter via Susan Nilson
    c.      BARKS from the Guild will feature success stories from the program as deemed appropriate by Susan Nilson
    d.      The PPG Project Trade page on the website will keep a running flashing total of the relinquished equipment
    e.      The PPG website, Project Exchange pages will keep an updated report of the Advocacy Program
    f.       The Advocacy Committee will keep the PPG Steering Committee via Niki Tudge updated on the program and its results

      Annual Administration

      •  The Advocacy Committee will determine in October of each year the annual winner for announcement at the PPG November Summit
      •   The winner of the annual award will be invited to attend the next year’s Summit, all expenses paid and will receive a prize of $500.00 and a plaque as a keepsake from the PPG Project Trade Advocacy Fund.


        Forms Required 
        • Member opt-in form – online application form completed to apply to the program
        • Client SWAP form – Word document that is signed by each client swapping equipment, a receipt for your records
        • Monthly  Submission Form - the online form used to submit the client SWAP form receipt and a photograph of that months equipment you have received. 

        General Program Overview.

        This is an opt-in program for Pet Professional Guild Members. 

        If members choose to participate in this advocacy marketing and educational program, then they will:

        1. Have permission to display the Project Trade participant badge on their business website and marketing collateral.

        2. Be listed in a specific promotional Project Trade website directory marketed to the pet owning public.

        3. Have access to purchase Project Trade marketing collateral

        a. Bumper stickers

        b. Rack Cards

        c. Fridge Magnets

        d. Posters

        e. Discount cards (business card sized)

        f. Veterinarian Collateral

        g. Book Mark

        h. Postcard

        4. Agree to abide by the program discount policies and procedures (see below)

        5. Be entered into the monthly and annual Project Trade Advocacy Award program



        Recommended Project Trade Discounts



        About Project Trade & Its Operational Policies


        Project Trade is the Pet Professional Guild's International Advocacy program that promotes the use of force-free equipment for pets by asking pet owners to relinquish choke, prong and shock collars and any other devises that are designed or function to reduce behavior through pain or fear. Project Trade is designed to give pet owners incentives to seek Pet Professionals who will exchange aversive training and pet care equipment for alternative, more appropriate tools and educational support. It is the Pet Professional Guild's position that effective humane animal training and pet care procedures lay the foundation for an animal’s healthy socialization and training and helps prevent behavior problems. We believe that the general pet-owning public deserves affordable access to transparent, competent and accountable pet behavior and care professionals. Pets deserve to be cared for, managed and trained in a nurturing and stable environment.

        Applicant Application & Activation Process

        1.      Applicants to the program will complete the “Project Trade opt-in” form to join the program
        2.      The membership manager will determine that the applicant is a PPG member in good standing and the form will be approved
        a.      On approval the member will receive an email containing the website copy, participant badge, discount structure and promotional video link.
        b.      The member will then update their website with the copy, badge and discount structure and let the membership manager know it has been completed.
        3.      The membership manager will then activate the account when verification of the website has taken place by adding the member to the Project Trade group designation. (Member will then appear in the Project Trade directory). 

        The member website must show:
        a.      The Project Trade Badge
        b.      The approved Project Trade text
        c.      A list of the Project Trade discount structure
        d.      The Member PPG directory Listing must also include the Project Trade Badge
        e.      Promotional video is optional



          Member Operational Policies

          • Each participating business will obtain a signature receipt from each client who relinquishes a piece of equipment on the “Project Trade Client SWAP form” provided to the business on acceptance into the program.
          • Each participating business will tag each piece of equipment relinquished into the program and correspond the piece of equipment with a number identified on the Project Trade Client Form
          •  Each month a photograph of all the collected equipment will be submitted with a copy of the Client form using the “Monthly Submission Form” to The Pet Professional Guild Advocacy Committee.
          • Each month the member who has collected the greater number of pieces of equipment will be recognized with a certificate and a featured member page on the PPG Website.
          •  Annually all results will be collated and the individual who has submitted the most pieces of equipment will receive the annual Project Trade Advocacy Award

          Monthly Administration

          1.      Each month the Advocacy Committee with the Membership Manager will collate all the individual Project Trade participant submission forms onto a master excel file and it will be totaled
          a.      The monthly Project Trade Ambassador will receive their certificate and $100.00 credit for PPG webinars.
          b.      Monthly updates, photographs and reports will be included in the monthly member newsletter via Susan Nilson
          c.      BARKS from the Guild will feature success stories from the program as deemed appropriate by Susan Nilson
          d.      The PPG Project Trade page on the website will keep a running flashing total of the relinquished equipment
          e.      The PPG website, Project Exchange pages will keep an updated report of the Advocacy Program
          f.       The Advocacy Committee will keep the PPG Steering Committee via Niki Tudge updated on the program and its results

            Annual Administration

            •  The Advocacy Committee will determine in October of each year the annual winner for announcement at the PPG November Summit
            •   The winner of the annual award will be invited to attend the next year’s Summit, all expenses paid and will receive a prize of $5,000 and a plaque as a keepsake from the PPG Project Trade Advocacy Fund


              Forms Required 
              • Member opt-in form – online application form completed to apply to the program
              • Client SWAP form – Word document that is signed by each client swapping equipment, a receipt for your records
              • Monthly  Submission Form - the online form used to submit the client SWAP form receipt and a photograph of that months equipment you have received. 

              General Program Overview.

              This is an opt-in program for Pet Professional Guild Members. 

              If members choose to participate in this advocacy marketing and educational program, then they will:

              1. Have permission to display the Project Trade participant badge on their business website and marketing collateral.

              2. Be listed in a specific promotional Project Trade website directory marketed to the pet owning public.

              3. Have access to purchase Project Trade marketing collateral

              a. Bumper stickers

              b. Rack Cards

              c. Fridge Magnets

              d. Posters

              e. Discount cards (business card sized)

              f. Veterinarian Collateral

              g. Book Mark

              h. Postcard

              4. Agree to abide by the program discount policies and procedures (see below)

              5. Be entered into the monthly and annual Project Trade Advocacy Award program



              Recommended Project Trade Discounts

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