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Business Webinars

Recorded Business Webinars

    • Friday, October 18, 2013
    • (CDT)
    • Tuesday, October 18, 2022
    • (CDT)
    • Recorded Member Webinar
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    A collection of 5 Hours of Recorded Webinars To Help You Boost Your Business By Effectively Using Social Media


    CEU's

    CPDT 5 CEU's, IAABC 5 CEU's, KPA 5 CEU's




    Facebook Part One


    Social media can be beneficial, but not without proper effort and understanding. This webinar will guide business owners through how to set-up a business specific Facebook page and it will provide tips and insights into successfully maintaining and managing the page so it is a beneficial part of your marketing program. There will be discussions on the benefits of a business specific Facebook page (compared to a personal account) and a step-by-step guide on how to start the Facebook page, manage the content and track its effectiveness. Robert  will also offer general tips on how to successfully maintain the page

    Learning Objectives:

    After taking this course you will be able to:

    1. Set-up your Facebook page

    2. Track the effects of your social media interactions

    3. Understanding how to properly maintain and interact with your followers

    4. Understand what and how social media can generate business for you

    Facebook Part Two

    This webinar is a follow-up to Part One. This webinar delves more in depth to the full functionality of Facebook. The main focus will be on Facebook analytics and how to understand what the information actually is trying to provide. There will also be discussion on some beneficial Facebook add-ons that can add to the Facebook experience for both customers and managers. Lastly, there will be a discussion on possible avenues for Facebook marketing campaigns based on the Facebook analytics data.

    Learning Objectives:

    After taking this course you will be able to:

    1. Understand Facebook Analytics

    2. Have an overview of some beneficial Facebook add-ons that can add to a business

    3. Be able to set up a guide for future Facebook marketing campaigns
    Google Part One

    Google almost has everything any small business owner ever could need, with very minor exceptions. This webinar will give a step-by-step and interactive walkthrough of setting up one or multiple Gmail accounts, how to set-up and properly manage a Google Calendar, how to maintain proper contacts for efficient business management, and how to handle a few subtle differences in managing multiple email accounts within Google. This will be the first part of a two part series of webinars on effectively using Google for business.

    Learning Objectives:

    After taking this course you will be able to:

    1. Set-up a business specific Gmail account

    2. Set-up and effectively manage a Google Calendar

    3. Maintain proper contacts

    4. Manage multiple email accounts using Gmail

    Google Part Two

    Google almost has everything any small business owner ever could need, with very minor exceptions. This webinar is the second of a two part series on using Google for business. The focus will be on creating and maintaining a G+ account, maintaining background applications including the cloud storage Google Drive and the online collaboration document Google Docs (a part of Drive). There will also be a brief look at Google analytics.

    Learning Objectives:

    After taking this course you will be able to:

    1. Set-up a business specific G+ account

    2. Maintain background applications including Google docs and Google Drive

    3. A basic look at Google Analytics

    A Social Media Overview of Pinterest, Twitter and Linkedin

    This webinar is an overview of several popular social platforms that will provide the attendee with an overview of each individual platforms creation, benefits and drawbacks for businesses. There will be step-by-step instructions on how to properly set-up accounts on all platforms with discussion on each platform’s unique benefits and drawbacks for general businesses as well as general guidelines for utilizing social media for individual situations.

    Learning Objectives:

    1. Set-up a Twitter, Linkedin and Pintrest account

    2. How to properly maintain each platform

    3. Understand the benefits and drawbacks of each platform




    • Wednesday, September 24, 2014
    • 5:00 PM (EDT)
    • Friday, September 24, 2021
    • 6:30 PM (EDT)
    • Recorded Webinar
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    Fun Basic Bookkeeping - Simply, Easy and Necessary 

    CEUs

    IAABC 1.5 CEUs
    CPDT 1.5 CEUs
    KPA 1.5 CEUs
    NADOI



    Join Niki Tudge for this 90 minute webinar on Bookkeeping. This is an essential webinar for all small business owners. Whether your income is $300,000 per year or $20,000 per year. Learn enough to speak intelligently with an accountant, provide clients with professional invoices and understand how your business is performing in real time.

    Each participant ALSO receives an extensive webinar workbook detailing all the topics covered. 
    A great reference tool for future use

    If This Is How Financial "stuff" Makes You Feel Then You Need to Attend This Webinar!

    Numbers! Numbers! Numbers! Wherever you go, you are bound to see them. On addresses, license plates, phones, prices, and of course, money! 

    Numbers connect us all to each other in many more ways than we might imagine. Essentially, our world revolves around numbers. Some of us enjoy dealing with numbers while others may have a fear of them, or even a phobia. For those of you who have already recognized and appreciate the impact that numbers actually have on just about everything, you deserve a cookie. Welcome to Basic Bookkeeping


    Workshop Objectives


    By the end of this webinar participants will be able to:

    • ·         Understand basic accounting terminology.

      ·         Identify the differences between the cash and accrual accounting methods.

      ·         Keep track of your business by becoming familiar with accounts payable and accounts receivable.

      ·         Use a journal and general ledger to document business financials.

      ·         Utilize the balance sheet.

      ·         Identify different types of financial statements.

      ·         Uncover the reasons for and actually create a budget.

      ·         Be familiar with internal and external auditing.


    About The Presenter


    Niki  specializes in small business growth, business management & people coaching and training programs. Niki has business degrees from Oxford University in England and is a Six Sigma Certified Black Belt. Niki is  a credentialed people trainer, project manager and certified facilitator. You can learn more about Niki Tudge by clicking here 



    Qualifications

    • Business Degrees Oxford  University, England.
    • Six Sigma Certified Black Belt
    • CPDT-KA
    • AABP – Professional Dog Trainer
    • AABP – Professional Dog Behavior Consultant
    • Dip, ABT. Diploma. Animal Behavior Technology
    • Dip, CBST. Diploma Canine Behavior Science and Technology
    • PCSA, CPCT CAPCT
    • Facilitation Certificate - Acuity Institute
    • The HCITB, International Training Board, Certified People Trainer. TS1, TS2 &TS3
    • Six Sigma Lean Project Management

    Niki's current business roles are Founder DogNostics Career College, Founder & President DogSmith Services Inc and President of The Pet Professional Guild



    • Wednesday, October 01, 2014
    • 1:00 PM (EDT)
    • Thursday, October 01, 2020
    • 1:30 PM (EDT)
    • Record Webinar
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    Improve Client Commitment & Compliance Through Effective Negotiation.

    Learn How To Get Clients & Employees On Board Your Programs!

    Presented by Niki Tudge

    CEUs

    IAABC 1.5 CEUs
    CPDT 1.5 CEUs
    KPA 1.5 CEUs

    Join Niki Tudge for this 90 minute webinar.  

    You negotiate with clients on a daily basis, appointment times, homework assignments, training protocols and much more. Life is an ongoing negotiation!

    Through this webinar you will learn to negotiate on interests and not positions. You will be able to understand the basic types of negotiations, the phases of negotiations, and the skills needed for successfully negotiating with clients. 

    For example, have you ever:

    • Needed help building consensus with clients?
    • Had to facilitate a negotiation between pet owners?
    • Needed more client commitment to achieve your goals?
    • Decided where to eat with a group of friends?
    • Decided on chore assignments with your family?
    • Asked your boss for a raise?

    These are all situations that involve negotiating! This webinar  will you  an understanding of the phases of negotiation, tools to use during a negotiation, and ways to build win-win solutions for all those involved.


    Workshop Objectives

    1. Understand the basic types of negotiations, the phases of negotiations, and the skills needed for successful negotiating
    2. Understand and apply basic negotiating concepts: WATNA, BATNA, WAP, and ZOPA
    3. Lay the groundwork for negotiation
    4. Identify what information to share and what to keep to yourself
    5. Understand basic bargaining techniques
    6. Apply strategies for identifying mutual gain
    7. Understand how to reach consensus and set the terms of agreement
    8. Deal with personal attacks and other difficult issues
    9. Use the negotiating process to solve everyday problems.


    About The Presenter










    Niki  specializes in small business growth, business management & people coaching and training programs. Niki has business degrees from Oxford University in England and is a Six Sigma Certified Black Belt. Niki is  a credentialed people trainer, project manager and certified facilitator. You can learn more about Niki Tudge by clicking here 

    Qualifications

    • Business Degrees Oxford Brookes University, England.
    • Six Sigma Certified Black Belt
    • CPDT-KA
    • AABP – Professional Dog Trainer
    • AABP – Professional Dog Behavior Consultant
    • Dip, ABT. Diploma. Animal Behavior Technology
    • Dip, CBST. Diploma Canine Behavior Science and Technology
    • PCSA, CPCT CAPCT
    • Facilitation Certificate - Acuity Institute
    • The HCITB, International Training Board, Certified People Trainer. TS1, TS2 &TS3
    • Six Sigma Lean Project Management

    Niki's current business roles are Founder DogNostics Career College, Founder & President DogSmith Services Inc and President of The Pet Professional Guild




    • Friday, October 17, 2014
    • 4:00 PM (EDT)
    • Saturday, October 17, 2020
    • 5:30 PM (EDT)
    • Recorded Webinar
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    Get Ready To Aim - Fire. Learn About Small Business Marketing for Pet Professionals

    Presented by Niki Tudge


    If you are not marketing your business you will not grow, and if you do not grow you cannot succeed

    Marketing is an essential element for every business. In some cases a lack of effective marketing can be that one missing piece of the puzzle. When that piece is put in place  the big picture is revealed.


    It is too easy to become confused or even intimidated about getting your product and  service out into the market place

    But, If you can learn the right strategies with the right tools, you can break into the marketing world without fear or hesitation. This 90 minute webinar is an introduction to marketing for your pet business.

     

    Workshop Objectives

    • Understand what is marketing and what is not marketing, Sales is not marketing
    •  Define YOUR market.
    •  Understand the common types of marketing
    •  Learn about the four P's
    •  Know the different types of marketing and the creative ways you can use them.
    •  Learn effective ways of communicating with your customer.
    •  Learn about the marketing fuel
    •  Understand  how to set marketing goals and strategies that are workable
    •  Recognize some of the common marketing mistakes small businesses make and how to avoid them.


    About The Presenter


    Niki  specializes in small business growth, business management & people coaching and training programs. Niki has business degrees from Oxford University in England and is a Six Sigma Certified Black Belt. Niki is  a credentialed people trainer, project manager and certified facilitator. You can learn more about Niki Tudge by clicking here 


    Niki's current business roles are Founder DogNostics Career College, Founder & President DogSmith Services Inc and President of The Pet Professional Guild


    CEUs 

    IAABC 1.5 CEUs
    CPDT 1.5 CEUs
    KPA 1.5 CEUs
    NADOI

    • Friday, February 05, 2016
    • 2:00 PM (EST)
    • Saturday, February 05, 2022
    • 3:30 PM (EST)
    • Recorded Webinar
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    with Niki Tudge

    CEUs 

    PPAB 1.5, IAABC 1.5, CPDT 1.5, KPA 1.5



    Creating and holding Lunch and Learn sessions are a low cost way to either train and develop colleagues and employees or develop industry referral partners for your business. Imagine having veterinary staff, groomers, pet resort management and other referral prospects as  a captive audience giving you the opportunity to inform, update, engage, educate and influence them. 

    Lunch & Learn sessions are a great way  to introduce educational topics, new products, services or a simple demonstration of your skills. They are the perfect environment for a show and tell. 

    This Lunch and Learn webinar will give you some  quick and useful tool so you can add Lunch & Learn sessions to your marketing plan. Lunch & Learn sessions don't just have to be about an event they can be used for networking, sharing best practices and building collaboration across small businesses.



    Webinar Objectives

    • Understand what a lunch and learn session is and what they are not
    • Identify the endless possibilities for planning Lunch & Learn sessions
    • Understand the place Lunch & Learn sessions have in your marketing efforts
    • Know how to set up and break down a session
    • Understand the scope for Lunch & Learn sessions and how best to plan them
    • Be confident addressing difficult situations and people
    • Master Lunch & Learn best practices

    About The Presenter


    Niki Tudge MBA, PCBC-A, CABC, CDBC

    Founder & President The DogSmith, DogNostics Career Center & Pet Professional Guild. President Doggone safe


    Before following her passion into her own pet business in 2002, Niki Tudge enjoyed a distinguished career in the hospitality industry holding executive positions all over the world. This extensive experience managing luxury hotels serviced by hundreds of employees and management personnel provided her with incredibly broad knowledge in every facet of business. Niki's formal education and over 20 years of practical management, leadership and employee development experience allows her a uniquely effective perspective on the right way to manage a successful business.

    Niki’s professional credentials include; AABP-Professional Dog Trainer, AABP-Professional Dog Behavior Consultant, PCBC-A and PCT-A through the Pet Professional Accrediting Board and she has earned diplomas in Animal Behavior Technology and Canine Behavior Science & Technology through the Companion Animal Science Institute. Along with Niki’s business degree and MBA from Oxford Brookes University she is also a certified Six Sigma Black Belt, a HCITB TS1, TS2 & TS3 certified people trainer and a certified Facilitator and Project Manager.

    As the founder and President of The Pet Professional Guild, DogNostics Career Center and The DogSmith, Niki has substantial leadership experience in the pet industry. She is also the President of Doggone Safe, a non-profit educational organization that focuses on education initiatives for the purpose of dog bite prevention and increased safety around dogs. Niki has published numerous articles on dog training and dog behavior and her pet dog training businesses have been featured in many publications including The New York Times.

    Niki is a published author and has released the following titles People Training Skills for Pet Professionals, Get Coaching Now! Big Training in a Small Business, A Kids’ Comprehensive Guide to Speaking Dog! , A Lexicon of Practical Terms for Pet Trainers and Behavior Consultants and most recently Pet Training and Behavior Consulting: A Model for Raising the Bar to Protect Professionals, Pets and Their People. Click here to review these publications


    • Wednesday, September 14, 2016
    • (EDT)
    • Thursday, September 14, 2023
    • (EDT)
    • Recorded Webinar
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    Presented by Brittany Alwerud

    CEUs 1 PPAB, 1 IAABC, 1 CCPDT


    For business owners who have team members that work in the field, (dog walkers, pet sitting, dog training, etc.) maintaining quality control over the team and quality of service that your business provides becomes tricky when your business is growing fast. My webinar will offer insight, experience, and techniques that allow these business owners to still maintain quality control when they aren't there.

    They will learn how to implement the necessary structures and processes that will serve to be a strong foundation for there business to grow on, and how to set up their team for success
    .


    Webinar Objectives

    • Taking the leap from a one-man-band to creating a team you can trust
    • Employees vs. Contractors
    • How to find quality hires
    • Welcoming your new staff member to the company
    • Putting systems and processes in place for quality control
    • Performance Reviews

    About The Presenter



    Brittany began her dog walking business while she was attending UCSD. Before she knew it, she was walking 30 dogs/day. The last thing she wanted to do was work on the schedule, create invoices, and get back to customer requests. She felt like she was stuck on a hamster wheel of the daily grind.

    Brittany was on a search for years trying to find the right software solution. It was exhausting to come up empty handed. So, Brittany decided to set out and create a software that was a simple-to-use mobile business platform, Handlr.


    • Tuesday, September 27, 2016
    • 1:00 PM (EDT)
    • Sunday, September 27, 2020
    • 2:00 PM (EDT)
    • Recorded Webinar
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    Presented by Sam Mallikarjunan

    CEUs: PPAB 1, CCPDT 1, IAABC 1



    This webinar will cover everything you need to know in order to drive traffic, convert sales, and retain long-term customers through your digital marketing programs. We will cover the customer centric framework for sales and marketing ROI, optimizing the marketing funnel, and dive into specific tactics around traffic generation and conversion rate optimization, including SEO, Social Media, A/B testing, marketing automation, and much more.


    About The Presenter





    Sam Mallikarjunan researches corporate strategy at HubSpot and is the former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world's #1 Sales & Marketing platform. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and is the co-author of the book "How To Sell Better Than Amazon" (which, yes, is ironically available for purchase on Amazon).
    • Friday, October 07, 2016
    • (EDT)
    • Thursday, October 07, 2021
    • (EDT)
    • Recorded Webinar
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    Free Member Webinar

    Presented by Veronica Boutelle

    CEUs: PPAB 1.5, CCPDT 1.5, IAABC 1.5


    “Our job is to teach people to train their dogs.” It sounds so logical. After all, it’s the clients who live with the dogs, and they need to know what to do when the trainer leaves. But the logic of this notion ignores critical realities: Most dog owners don’t want to become amateur trainers—they want to hire someone to fix a problem for them. And most dog owners don’t have the mechanical skills, the time, or the drive to follow through with the process of learning and applying dog training exercises to achieve their goals. (Is it really reasonable to expect we can teach clients to train their dogs and solve behavior problems in a handful of one-hour sessions?) Given these limitations, the logic of teaching owners to train their own dogs crumbles.

    The coaching approach lies at the heart of the many frustrations and limitations trainers face—unfinished cases, poor compliance and income, and twinges of doubt that all contribute to feelings of burnout and lack of efficacy. In this web seminar Veronica Boutelle of dog*tec explores the limitations of coaching and presents win-win-win R+ alternatives for trainers, dog owners, and the dogs themselves.


    Learning Objectives

    • Understanding why the coaching model falls short of trainer and client goals
    • Understand how to implement alternative ways of offering R+ training services with regards to packaging, pricing, and policies
    • Understand how to work with clients via alternate service models to more quickly impact the bond between owner and dog

    About the Presenter



    Veronica is the founder of dog*tec, the dog pro industry’s leading business consultancy, through which she has been helping dog trainers help dogs since 2003. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and the co-author of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals, and writes on business topics for many dog training industry journals. Veronica is a sought-after speaker at conferences and dog training schools across the country and internationally. She has recently spoken to positive reinforcement trainers at conferences and seminars in countries as diverse as Chile, Australia, Spain, New Zealand, and the UK.

    As former Director of Behavior & Training at the San Francisco SPCA, and as a dog training business owner before that, Veronica understands what it means to be a dog trainer first hand—the daily worries about everything from client compliance to financial security, the unique challenges of a “flexible” schedule that requires evenings and weekends, and the struggle to balance clients and training with the minutiae of running a business—and to balance all of that with a rich non-work life. Her background as a trainer, her business expertise, and her work as an educator put Veronica in a unique position to help professional dog trainers learn to become as skilled in business as they are as trainers—and that means more dogs’ lives touched by positive training.

    • Tuesday, October 25, 2016
    • (EDT)
    • Monday, October 25, 2021
    • (EDT)
    • Recorded Webinar
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    Virtual Summit Recorded Webinar

    (One of 25 webinars that were featured in PPG's August Virtual Pet Care Summit)

    Presented by Kimberly Burgan

    CEUs: PPAB 1, CCPDT 1


     If the thought of marketing gives you the heebie-jeebies, if your marketing efforts have not yielded the results you were hoping for, or if you just do not know where to begin, this session with dog*tec business consultant Kimberly Burgan is just the ticket. Dedicated to the success of positive-based dog care businesses, dog*tec is widely known for making marketing accessible to the non-business minded. In this presentation Burgan will break down marketing basics and provide easy, even fun marketing project ideas to get your business moving. Leave old, tired marketing like business cards, brochures, and ads behind. Forget uncomfortable sales tactics like cold calls and visits to vets and pet stores. Kimberly will show you creative, alternative approaches to help you stand out in your community, build powerful referral relationships, and keep your phone ringing and your email inbox full. 

    Webinar Objectives

    • Understand the basic tenets of effective marketing, including what makes a powerful marketing message and how to avoid common marketing message mistakes, what makes for effective marketing projects, and what makes for effective marketing materials.
    • Understand why traditional forms of marketing like advertisements, business cards, and brochures fail to create strong results in the dog care industry.
    • Learn new, creative, alternative approaches to marketing your business that do not require a large marketing budget or pushy or talented salesmanship.
    • Learn the basic tenets of and theory behind a community-based content approach to marketing, and be exposed to multiple examples of successful community/ content marketing projects to choose from for your own business.
    • Understand the importance of a professional approach to the creation of their marketing materials and branding, particularly for those whose goal is to make a full-time living as a dog care professional. 


    About the Presenter


    dog*tec Dog Walking Academy (DWA) director and business consultant Kimberly Burgan has dedicated her career to the success of positive reinforcement-based dog care professionals. As DWA director Burgan oversees and supports a talented team of instructors worldwide who provide cutting-edge education and certification for professional dog walkers. She also teaches the DWA workshop in her hometown of Austin, Texas. Additionally, she provides support to dog walkers, pet sitters, and dog day care and boarding facility operators as a dog*tec business consultant, helping positive reinforcement dog lovers start, run, and grow their dream.

    • Saturday, October 29, 2016
    • (EDT)
    • Thursday, October 29, 2020
    • (EDT)
    • Recorded Webinar
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    Free Member Webinar
    (One of 25 webinars that were featured in PPG's August Virtual Pet Care Summit)

    Putting Your Virtual Summit Experience to Action

    Presented by Niki Tudge

    CEUs PPAB 1


    How often do you attend a workshop or event where you make a considerable investment in your personal and professional development? This webinar will show you how you can ensure you get a return on your investment by simply "eating the frog" on your return. This webinar covers topics from how you can best learn and how getting hands on as soon as you get home is the best way to close your learning cycle, to how to overcome procrastination and stay motivated while you implement key ideas you have learned about from structured to-do lists and goals.


    Webinar Objectives

    • Understand what learning is.
    • Identify key ideas you have learned.
    • Plan to put your learning into effect.
    • Take action – set goals.
    • Get it done! 

    About the Presenter


     

    Niki Tudge – AABP – PDT. AABP-PDBC. PCBC-A. DIP -ABT & DIP-CBST

    Niki is the President and Founder of DogNostics eLearning, The DogSmith®, The Pet Professional Guild and Doggone Safe.  Niki is a passionate educator and in her prior life held many roles where she was responsible for the education and growth of hundreds of senior management professionals across many disciplines. Niki is a certified people trainer, holding credentials from the International Training Board at three levels. Niki is also a certified facilitator through the Acuity Institute and holds numerous other qualifications in pet training and behavior. Niki has a business degree and an MBA through Oxford Brooks University in England 


    • Friday, November 04, 2016
    • (EDT)
    • Thursday, November 04, 2021
    • (EDT)
    • Recorded Webinar
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    Presented by Alexandra Santos

    CEUs: PPAB 1


    As professional dog trainers we are always aiming for a high level of expertise. Our working days consist of keeping up to date with the latest and most dog-friendly training equipment and learning how to run a successful business. Often in the midst of being busy we forget the most important part of the equation - our client!

    Unless we do the hand on dog training ourselves then we are training dogs via their owners, our client. Clients aren't dog trainers and they don't have the ambition to become dog trainers, and yet have the responsibility to train their dogs in between classes! So, shouldn't we also focus on setting them up for success?

    Learning Objectives

    • Understand motivation and how clients can lose it 

    • Become aware of difficulties clients experience during and in between classes (poor coordination, being unclear with cues, feeling overwhelmed, lacking support, etc.)

    • Acquire some skills for setting clients up for success - how to empower the client; how to help them overcome coordination issues; how to ensure they retain the information given during class; and more.


    About The Presenter



    Alexandra Santos is a professional canine behavior consultant and trainer, with formal education through The Animal Care College in the U.K. where she graduated with honors for the Diploma of Advanced Canine Psychology, and through The Companion Animal Sciences Institute where she graduated with distinction for the Diploma of Advanced Dog Training.

    She is the author of the books “Puppy Problems” and “Puppy and Dog Care” and has also authored and co-authored several articles for the Journal of Applied Companion Animal Behavior and for the International Institute for Applied Companion Animal Behavior. Alexandra lives and works in Lisbon, Portugal, has been a lecturer at several seminars on positive reinforcement-based training, regularly presents webinars for the Pet Professional Guild, is a professor at Universidade Lusófona de Humanidades e Tecnologias and provides individual coaching for dogs and their people.

    • Monday, November 21, 2016
    • (EST)
    • Tuesday, November 21, 2023
    • (EST)
    • Recorded Webinar
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    Virtual Summit Recorded Webinar
    (One of 25 webinars that were featured in PPG's August Virtual Pet Care Summit)

    Presented by Claire Staines

    CEUs: PPAB 1


    This presentation will cover all aspects of dog walking. Is dog walking for you? It appears to be an easy way to earn a living but there is more to it than meets the eye. Not only do you require good business skills but your customer service has to be personable as well as professional. The presentation will include topics such as setting up, transporting and walking groups or individual dogs in a safe, fun yet stimulating manner while ensuring you follow the Pet Professional Guild’s code of ethics to help set a standard in a growing industry.


    Webinar Objectives

    • Give a better insight into how walks should be structured to ensure a stimulating and fun experience.  Helping minimize risk factors for the safety of the dogs, dog walker and the general public.
    • When to say no, not to the dog but rather assessing whether the dog will benefit from group walking or is perhaps more suitable for solo walks.
    • Keeping a good client base.
    • Maintaining professionalism. 
    • Flying the Pet Professional Guild banner is not just about training.

    About the Presenter


    Claire Staines PCT-A is a Pet Professional Guild steering committee member representing the British Isles as well as a professional dog trainer. She has been active in the industry for 12 years and also runs a successful dog walking and training business that caters for all individual dogs’ needs and the clients’ peace of mind and enjoyment. Staines is based in West Lothian, Scotland with her family and three Rhodesian ridgebacks.

    • Thursday, December 01, 2016
    • (EST)
    • Wednesday, December 01, 2021
    • (EST)
    • Recorded Webinar
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    Presented by Yvette Van Veen

    CEUs: PPAB 1, CCPDT 1, IAABC 1


    Clearly technology can make our lives easier. It can also help us to train better - to reflect on our training mechanics to achieve better results. The effective use of technology can also help us to reflect on our training sessions and assist us in spotting harmful patterns that can slow down our progress.

    Technology can also help clients to reflect on their training habits and to set goals in terms of their training sessions. It allows them to create clear and measured goals. The biggest asset of the cell phone in one's pocket is that it offers an unbiased and numerical reflection of what did actually happen and not what we thought we did. Best of all, it's free.

    Learning Objectives

    • Learn how to use technology to improve your overall training effectiveness.
    • Understanding how your core mechanics of training can be improved by allowing technology to monitor and take over the record keeping role.
    • See the importance of using technology so your clients can see and better reflect on their growth as their dog's teachers.


    About The Presenter


    Yvette Van Veen is Canada's first certified PCT-A though the Pet Professional Guild. She has been working with dogs for over 20 years, 15 of them as owner of Awesome Dogs in London, Ontario. Her passion is working with companion animals in pet homes, helping dogs to better fit in with life with people - and helping people to achieve a more peaceful and fun life with their pets. She shares her home with Kipper the ex-crotch ripper, Karma the BC, and Icarus - the cat that comes to dog class.

    • Thursday, December 01, 2016
    • (EST)
    • Tuesday, December 01, 2020
    • (EST)
    • Recorded Webinar
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    Presented by Veronica Boutelle

    CEUs: PPAB 1.5, CCPDT 1.5, IAABC 1.5


    Training nights and weekends while working your “real job” Monday through Friday? A large percentage of highly skilled trainers continue to work part- or full-time jobs while training nights and weekends, contributing to trainer burnout and limiting the number of dogs’ and owners’ lives they can impact. It’s a pervasive belief in the our industry that trainers “can’t make real money” training full time. Fortunately this is simply not true; it really is possible to make a living doing what you love.

    In this web seminar Veronica Boutelle of dog*tec will show you how to make your part-time or hobby business your full-time career. Learn how to assess the feasibility of going full time, grow your business into a reliable source of income, and create and implement a personalized transition plan for your move to full-time professional dog trainer.


    Learning Objectives

    • Learn how to assess the feasibility of their business fully supporting them, and ways to organize their services to increase revenue potential
    • Learn how to create and implement a transition plan to move from part to full time dog training
    • Learn basic marketing principles to support their transition and the continued growth of their business


    About The Presenter



    Veronica is the founder of dog*tec, the dog pro industry’s leading business consultancy, through which she has been helping dog trainers help dogs since 2003. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and the co-author of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals, and writes on business topics for many dog training industry journals. Veronica is a sought-after speaker at conferences and dog training schools across the country and internationally. She has recently spoken to positive reinforcement trainers at conferences and seminars in countries as diverse as Chile, Australia, Spain, New Zealand, and the UK.

    As former Director of Behavior & Training at the San Francisco SPCA, and as a dog training business owner before that, Veronica understands what it means to be a dog trainer first hand—the daily worries about everything from client compliance to financial security, the unique challenges of a “flexible” schedule that requires evenings and weekends, and the struggle to balance clients and training with the minutiae of running a business—and to balance all of that with a rich non-work life. Her background as a trainer, her business expertise, and her work as an educator put Veronica in a unique position to help professional dog trainers learn to become as skilled in business as they are as trainers—and that means more dogs’ lives touched by positive training.

    • Tuesday, December 13, 2016
    • (EST)
    • Sunday, December 13, 2020
    • (EST)
    • Recorded Webinar
    Register


    Free Member Webinar

    Presented by Melissa Hagood and Marie Macher

    CEUs: PPAB 1, IAABC 1


    When you are away from your pets, don’t you love to get a picture or video that illustrates to you how they are faring and allows you to see their furry (or finned or feathered!) faces you miss so much!? Guess what, your clients do too. Personalize your service offerings by taking and sending great quality pictures of your client’s pets. This presentation will provide tips on capturing fun and informative photos, using a cell phone, which can be text or emailed to pet parents when their pets are in your care at their home, your home, or in a daycare setting.

    We will discuss basic photography tips on lighting, framing, perspective, catching action, etc. as well as creative aspects like telling a story with your photos and apps to help make photos fun. We will also discuss making the photography process fun, force free, and low stress for the pets and how to capture their personality in the photos for their parents.

    Learning Objectives

    • Learn basic photography technical tips for photographing pets with your phone
    • Understand how to keep the photo sessions force free, low stress, and fun for the pets!
    • Hear about apps and other fun tools for capturing pet photographs with your phone
    • Discuss creative story-telling with and practical uses for pet photographs

    About the Presenters



    Melissa Hagood is accredited as a Professional Canine Trainer through the Pet Professional Accreditation Board. She is a Pet Professional Guild (PPG) member and Pet First Aid Certified through PPG. She is an independent contractor of Courteous Canine, Inc. DogSmith of Tampa in Florida, where she specializes in private behavior consultations, instructs the group classes My Dog Has Issues (MDI) for reactive dogs and Fun Lure Coursing, and provides in home pet care services. She is an AKC S.T.A.R. Puppy and Canine Good Citizen Evaluator and she and her dog Charley are a registered team with Pet Partners Therapy Animal Program. Melissa parents Charley and Delilah, who are both adopted mixed breed dogs that just LOVE posing for all the photos Melissa takes of them constantly with her phone!



    Marie Macher received her BSN in Nursing and BA in Sociology from Purdue University in 2011. She is a Pet Professional Guild (PPG) member and Pet First Aid Certified through PPG. She has her Advanced Pet Care Technician Certificate and Fun Scent Games Level 1 Instructor Certification from DogNostics Career College. She works at Courteous Canine, Inc. DogSmith of Tampa in Florida as a Canine Camp Counselor and Instructor of AKC S.T.A.R. Puppy classes and Basic Manners classes. Marie loves to watch the day care dogs and boarding dogs play. She has a special interest in Barn Hunt, Dog Dock Jumping and Trick training! She parents Henry and Harper, Shih-Tzu/Poodle mixes, who love to participated in agility, fun scent games, and trick training!

    • Wednesday, January 18, 2017
    • 2:00 PM (EST)
    • Tuesday, January 18, 2022
    • 3:30 PM (EST)
    • Recorded Webinar
    Register


    Presented by Yolanda Harper LCSW

    CEUs: PPAB 1.5, CCPDT 1.5, IAABC 1.5


    You used to LOVE going to work, but now, there’s a knot at the pit of your stomach as you go to bed and dread what’s to come the next day. You don’t sleep well because your night is consumed with thoughts about what might go wrong, and your irritable with your family. During your workday, the hours drag by, and you can feel the energy draining from your body. You can’t image doing this job another month, much less for years to come, and you daydream about your next vacation.

    What happened to your passion and drive? The good news is that it’s still there! This webinar is full of science, research, and – best of all – practical tips on how to get your groove back. The world needs for you to show up, do the work that you do, and help others in the way that only you can. Start now by taking some time to take care of yourself!

    Learning Objectives

    • Identify the roles of helping professionals and the definitions of burnout, stress, and compassion fatigue.
    • Identify Core Values, people and behaviors in support of these Core Values, and how these Core Values show up in Helping Professions.
    • Identify the difference between Numbing and Comforting Self Care.
    • Understand how burn out and self-care affect the brain and nervous system and have a plan for behaviors that are supportive of a healthy brain.
    • Identify personal and professional boundaries towards others and self.
    • Learn the research regarding self-compassion and the steps towards cultivating a self compassion practice.


    About The Presenter


    Yolanda Harper is a Licensed Clinical Social Worker in private practice in the Tampa Bay, Florida area. She specializes in guiding others to Hope, Growth, and Healing as a Master Accelerated Resolution Therapist, a Daring Way™ facilitator, and as a neurofeedback provider. Yolanda is passionate about having community conversations about authenticity, wholeheartedness, boundaries, self-care, and the things that keep us from us showing up, being seen, and living brave in our lives.

    Toby is a Goldendoodle and is Yolanda's co-therapist. He loves long walks, squeaky toys, playing with turtles on the office grounds, and cuddling with clients. Find out more about Yolanda and Toby at www.harpertherapy.com, or on social media at www.facebook.com/yolandaharperLCSW

    • Thursday, March 30, 2017
    • 1:00 PM (EDT)
    • Tuesday, March 30, 2021
    • 2:00 PM (EDT)
    • Recorded Webinar
    Register

    Free Member Webinar

    presented by Niki Tudge

    CEUs: PPAB 1, CCPDT 1, IAABC 1 


    It is easy to overlook the importance of contract management because it seems to be a boring, mundane topic.  Contracts, however,  are the basis of most business relationships. If contracts are managed well, business relationship will flourish. If they are  not, companies face financial loss, relationship harm, and damaged reputations.

    With this “Contract Management” webinar you will discover the specifics of how contract management works and how to effectively understand and use business contract for your benefit.


    Learning Objectives


    • Identify contract elements
    • Understand ethical contract management
    • Negotiate contracts
    • Create basic amendments


    About the Presenter

    Niki Tudge – AABP – PDT. AABP-PDBC. PCBC-A. DIP -ABT & DIP-CBST

    Niki is the President and Founder of DogNostics eLearning, The DogSmith®, The Pet Professional Guild and Doggone Safe.  Niki is a passionate educator and in her prior life held many roles where she was responsible for the education and growth of hundreds of senior management professionals across many disciplines. Niki is a certified people trainer, holding credentials from the International Training Board at three levels. Niki is also a certified facilitator through the Acuity Institute and holds numerous other qualifications in pet training and behavior. Niki has a business degree and an MBA through Oxford Brooks University in England 




    • Monday, July 03, 2017
    • 2:00 PM (EDT)
    • Sunday, July 03, 2022
    • 3:00 PM (EDT)
    • Recorded Webinar
    Register

    Presented by Veronica Boutelle of dog*tec

    CEUs: PPAB 1, CCPDT 1, IAABC 1


    Either you’ve been thinking about teaching classes but you’re a little nervous, or you’ve been teaching classes quite a while and you enjoy it. Your students love you and your evaluations are great. But there’s still a challenge or two you’d like to face down. Maybe it’s a classroom management quandary—How to handle the students who insist on talking all through class, including while you’re instructing. Or the ones who seem to do their own thing no matter what instructions you give, or how many times you give them. Or the parents who aren’t able to manage their children while training their dog, or even the students who aren’t able to manage their dogs. Maybe you want a way to more actively engage students in your classes—to get more discussion flowing, or see them start to work proactively with their dogs and make needed training adjustments without waiting for your feedback. Maybe it’s finding easier, smoother ways to handle the widely varied skill and experience levels of your human and canine students. With over 20 years of experience teaching dog training classes, training trainers and teachers, and developing curriculum and instructional strategies, Veronica will help you develop new approaches to tackle your teaching challenges and set your students up for success.

    Learning Objectives:

    • Understand and be able to use curriculum and instructional strategies that work for learners at all levels simultaneously
    • Understand and be able to use various classroom management strategies to keep students focused and on task
    • Understand and be able to use scaffolding, an instructional strategy designed to teach independent decision making for real-life training success
    • Understand the relationship between curriculum choices and classroom management issues

    About The Presenter



    Veronica Boutelle, MA Ed, CTC

    Veronica is the founder of dog*tec, the dog pro industry’s leading business consultancy, through which she has been helping dog trainers help dogs since 2003. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and the co-author of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals, and writes on business topics for many dog training industry journals, including a regular column for PPG’s Barks from the Guild. Veronica is a sought-after speaker at conferences and dog training schools across the country and internationally. She has recently spoken to positive reinforcement trainers at conferences and seminars in countries as diverse as Chile, Australia, Spain, New Zealand, and the UK, as well as at our own PPG Summit in Florida.

    As former Director of Behavior & Training at the San Francisco SPCA, and as a dog training business owner before that, Veronica understands what it means to be a dog trainer first hand—the daily worries about everything from client compliance to financial security, the unique challenges of a “flexible” schedule that requires evenings and weekends, and the struggle to balance clients and training with the minutiae of running a business—and to balance all of that with a rich non-work life. Her background as a trainer, her business expertise, and her work as an educator put Veronica in a unique position to help professional dog trainers learn to become as skilled in business as they are as trainers—and that means more dogs’ lives touched by positive training.

    • Sunday, May 05, 2019
    • 4:00 PM (EDT)
    • Wednesday, May 05, 2021
    • 5:00 PM (EDT)
    • Recorded Webinar
    Register

    CEUs: PPAB 1

    Registered for the live event, get busy and cannot make it!

    No worries you will automatically receive a recording!

    Looking great is essential to taking a business to the next level; but first and foremost, a successful business must have a clear, thoughtful visual strategy in place. Kaila of Dox Design has built over 70 pet brands and is go into depth on how you can use build a consistent visual brand step by step. From your logo design to your website, and social media an instantly recognizable brand is key and this talk will show you how to make the most strategic decisions to develop a top-notch pet brands.


    Learning Objectives:

    • The importance of a brand beyond a logo.
    • How to build a consistent visual brand that is instantly recognizable and speaks to their target audience.
    • How to create brand guidelines
    • Select their business visuals (fonts, colors, etc.)
    • How to craft a creative message to talk to their audience
    • How to leverage social media & canva using design



      About The Presenter


      Both a dreamer and a doer, Kaila has a knack for bringing her client’s visions to life. She instinctively knows how to uncover businesses brand stories and effectively communicate it with their target audience through unique, on-brand design elements really making their brand stand out. She knows just how important great design is to add an extra layer of legitimacy and propel your business to the next level of success.

      After a few years working in the agency world for brands like Georgia Pacific, Herman Miller and Ocean Spray, Kaila decided to take her knowledge of design and love for dogs and combine them into one, creating Dox Design. When she isn’t behind the screen, you can find her walking Finley, Felix and Ferb in Downtown Grand Rapids with her husband Jordan, or sitting on the porch of Founder’s enjoying a Nitro Rubaeus.


      • Wednesday, August 14, 2019
      • 2:00 PM (EDT)
      • Sunday, August 14, 2022
      • 3:30 PM (EDT)
      • Recorded Webinar
      Register

      CEUs: PPAB 1.5

      Registered for the live event, get busy and cannot make it?

      Don't worry, you will automatically receive a recording!

      Are you tired of starting classes with 6 students and finishing with 3? Of students checking training off their to-do lists after puppy or basic manners classes, never to return? Of dealing with scheduling issues and student make-up hassles? Of scrambling around like the proverbial chicken to provide mini-lessons to students at different experience and skill levels? Of managing reactive dogs, hyper kids, and unfocused adult students? The stress of enrollment and income numbers that fluctuate throughout the year?

      Then you’ll want to join us for this web seminar with Veronica Boutelle. Pulling together her backgrounds in dog training, education, and business, Veronica will share a comprehensive 4-point solution to common group training class headaches. Get these 4 points right, and everyone wins: Students learn the knowledge and skills they need to succeed outside of your classroom in their real lives. Dogs learn the behaviors their people desire, and benefit from greater understanding and empathy, too. And you get consistently full classes and a steady income, plus the satisfaction of watching your students and their dogs hit new heights.

      No matter the size of your class program, whether a few sessions per week or a jam-packed schedule, Veronica will show you how to offer and enjoy the best classes in town—yours!

      Learning Objectives:

      • Understand the four pillars of successful classes

      • Challenge the common definitions of successful classes

      • Understand the difference and relationship between course structure and curriculum

      • Understand the roles that course structure and curriculum each play in student success, recidivism, and retention

      • Understand the role of curriculum in student success and classroom management, and identify common curriculum errors that undermine each

      • Identify the common errors made in dog training course offerings

      • Identify common business errors contributing to inconsistent enrollment and income


      About The Presenter


      Veronica Boutelle

      dogbiz founder Veronica Boutelle, MA Ed., CTC, is a regular speaker at PPG Summits, and writes the business Q&A column for BARKS from the Guild. She’s the author of the go-to business book for dog pros, How To Run a Dog Business: Putting Your Career Where Your Heart Is, and travels the world teaching R+ dog trainers how to make a living doing what they love.

      None of this is likely news, but what you may not know about Veronica is that she holds a Masters Degree in Education and spent her years before becoming a dog trainer, and eventually starting dogbiz, teaching. After years teaching virtually every level of school from preschool to high school (her favorite), Veronica taught graduate courses in curriculum design, classroom management, and teaching, and also coached junior high and high school teachers in the field. In this web seminar, Veronica marries her education and business expertise to tackle the challenges of building and running a successful class program in a way only she can.


      • Monday, September 23, 2019
      • 1:00 PM (CDT)
      • Wednesday, January 28, 2026
      • 1:30 PM (CST)
      • Recorded Webinar - Immediate Access!
      Register


      Become a Certified “Fun Scent Games” Instructor

      Updated, Improved & New Learning Platform

      Earn Your DN-FSG

      Approved Continuing Educational Units

      PPAB 4, CCPDT 4.5, IAABC 2

      Presented by Louise Stapleton-Frappell


       


      On Demand Viewing - Start Your Course as Soon as You Register!

      This is fabulous Certification Program that provides you with the tools, skills and knowledge to run Fun Scent Games classes. You will learn all about canine olfaction and scent games, along with the what, how and why of operating a successful Fun Scent Games class.

      Offering "Fun Scent Games" group classes, private classes or workshops will broaden your service offerings as well as helping to build client loyalty and supporting the needs of your pet owning community.

      Dogs have an amazing natural scenting ability. Dogs participating in your Fun Scent Games classes will have fun, build confidence and burn lots of mental and physical energy!

      Level One Fun Scent Games Instructor Program Learning Objectives:

      • Canine Olfaction history and scientific facts
      • The training environment, philosophy and methodology
      • Effects of air current
      • Scent contamination
      • Detection thresholds
      • ORNs
      • Olfaction streamlines
      • Scent discrimination
      • Canine scent capability
      • Target odors and individual scents
      • Scent amounts & fringing
      • Appropriate training equipment & handling
      • How to play, building criteria and areas of reinforcement
      • Reading dogs during the "find"
      • Recommended course curriculum

      Upon Successful Completion, You Will Receive:

      1. A DogNostics Instructor Certificate DN-FSG1
      2. A Certification Badge to display on your website
      3. A listing on the DogNostics Fun Scent Game Instructor Registry
      4. A PDF copy of the Course Curriculum
      5. A student Certificate for you to co-brand to provide to your “Fun Scent Games” students
      6. Advertising copy describing the program for your website
      7. Artwork for a promotional 8.5 x 11 flyer
      8. Access to the DogNostics Student Common Room - A Closed Facebook Group where DogNostics students can network with each other, exchange ideas and ask questions
      9. Mentoring Support through the DogNostics Faculty Members
      10. The Total Program cost is only $130.00. You will see a full return on your investment after one group class!

      Please Note:

      • Level 1 will be a prerequisite for Level 2

        • You do not need to enroll in more advanced levels.
      • Each applicant has 12 months to complete each program.
      • Study at home in your own time!
      • Easy access and progress tracking of your modules

      Program Certification

      1. Attend the online course lessons

      2. Successful completion of your open-book on-line lesson quizzes

      3. The submission of 6 short 30 second videos to demonstrate your mechanical competency in the key scent dog training skills


      Louise Stapleton-Frappell - B.A. Hons, PCT- A, PCBC-A, CAP3, CTDI, DN-FSG, DN-CPCT2, CWRI


      Louise  is a partner and faculty member of DogNostics Career Center and board member of The Pet Professional Guild. A professional canine trainer and behavior consultant – accredited via the Pet Professional Accreditation Board, Louise is the regional coordinator of Doggone Safe in Spain, the membership manager of The Pet Professional Guild British Isles and the owner and head trainer of The DogSmith of Estepona.

      Louise Stapleton-Frappell’s experience, her background as a teacher and her impressive pet industry credentials means she is uniquely qualified to share her skills and knowledge with both the public and pet industry professionals. Louise gained her CAP3 with distinction and holds verified certification in Animal Behaviour and Welfare (Edinburgh University) and Dog Emotion and Cognition (Duke University). Louise’s professional credentials also include: Certified Trick Dog Instructor, Certified Whistle Recall Instructor, Level Two Certified Pet Care Technician, and Certified Fun Scent Games Instructor. Louise is proud to be a Pet Dog Ambassador Instructor and Assessor, a programme that acknowledges the hard work and commitment that guardians and their dogs undertake to make their shared lives enjoyable.

      Louise is the creator and instructor of the DogNostics Dog Trainer Certificate Course; Dog Trick Instructor Program; Fostering Collaborative Care Program; Walk This Way Instructor Program, co-author of The Top Ten Dog Training Knowledge Concepts and the instructor and assessor of the DogNostics Fun Scent Games Instructor certification courses

      Louise has published numerous articles on dog training and dog behavior and is also the published co-author of the following titles, A Lexicon of Practical Terms for Pet Trainers and Behavior Consultants and Pet Training and Behavior Consulting: A Model for Raising the Bar to Protect Professionals, Pets and Their People.

      • Friday, December 13, 2019
      • 1:00 PM (EST)
      • Monday, December 13, 2021
      • 2:30 PM (EST)
      • Recorded Webinar
      Register


      CEUs: PPAB 1.5, CCPDT 1

      As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results—all with a limited amount of time and resources.

      Learning Objectives

      That’s why in this session she'll provide a recipe for social media that saves time and gets results to grow your business. You’ll learn:

      • How to choose the right social networks for your business
      • The 15-minute social media plan
      • Getting started in the pay-to-play world of social media


      About The Presenter


      Tracey Lee Davis


      Whether Tracey is training someone how to do it themselves or just taking care of it for them, she loves helping small businesses with their online marketing needs.

      In her previous career as the Director of Operations of a small business in the Pet Care Industry, she developed a fondness for small, local businesses and is a firm believer in supporting mom and pop shops whenever possible. Social Media exploded onto the scene while in that career, and she was HOOKED. Tracey started attending seminars and training sessions to learn all she could to help that small business have a relevant voice in the social media conversation. Her love of all things social and passion for supporting small business made for a very easy choice to transition into the world of social media marketing full time from my past career. Now as a Certified Content Marketing Strategist, Tracey loves helping small businesses achieve their marketing goals, and help them have a great time while doing it!

      Tracey is a Certified Solution Provider for Constant Contact; a Hootsuite Certified Professional and Hootsuite Ambassador; and the Co-Owner and Vice President of the Women's Networking Alliance.

      When she's not playing on the internet or presenting to small business owners, you can find her reading voraciously on my Kindle; rooting for the San Jose Sharks; singing along to the radio; traveling to exotic destinations; catching the latest comic book movie with copious amounts of movie theater popcorn; eating lots and lots of cheese; and pretending to know more about wine than whether one is white or red.


      • Tuesday, March 17, 2020
      • 1:00 PM (EDT)
      • Sunday, June 13, 2021
      • 2:00 PM (EDT)
      • Recorded Webinar
      Register

      Business Contingency Planning

      A FREE PPG Member Resource - Recorded

      Niki Tudge is hosting our Corporate Partners

      at dog*biz Veronica Boutelle & Gina Phairas. 


      In this recording we discuss  Business Contingency  Planning. The live webinar was held on 3/17/2020

      A webinar to help  support you and your business make informed decisions around these important topics and much more. 

      By now, we are all well aware of the impact of the coronavirus. Things are changing rapidly, on a daily, if not hourly, basis. First off, let’s not panic! But let’s also recognize that it may get a little rough and rocky for a while. No one knows for how long, but in the meantime, stay informed, review facts, verify information and then take action accordingly.

      Depending on where you live and your operating business environment, you may not be impacted at all, or you may only experience some small inconveniences. Some small business owners, though, may find themselves having to rethink how they do business for a few weeks, or longer. As I said, no one knows.

      Read the full blog here, this will form the back drop of the webinar and our discussions.

      Below, I have listed a few points for you to consider to help you plan for all contingencies:

      1.     Stay in tune with your local authorities regarding the risk factor based on where you live and also on your personal situation in terms of health, vulnerability, etc.
      2.     Gather information from your local, State and Federal governments so you can make the most informed and safe decisions.
      3.     Follow recommended protocols for contact with other people. In the United States, the Centers for Disease Control and Prevention (CDC) has published this document, titled Protect yourself and your community from getting and spreading respiratory illnesses like coronavirus disease 2019. Everyone has a role to play in getting ready and staying healthy, which gives recommendations on how to prepare and stay safe: https://www.cdc.gov/coronavirus/2019-ncov/community/index.html
      4.     Consider your business model and how you deliver services, so get remote- or virtual- friendly wherever possible. In other words, make use of technology to sustain your business services during these uncertain times. Here are some options:
      •  If you run group classes and work in a small enclosed area, consider taking classes on the road where you can manage your exposure and proximity to people.
      •  Consider conducting virtual lessons via webcam so you can continue to coach and provide feedback to clients. Coaching can be done on a one-to-one basis or in small groups. Software such as GoToMeeting, Skype, Zoom, Microsoft Teams, Hangouts Meet, and even Facebook Messenger can be used. These all give you the ability to work remotely while interacting both audibly and visibly with clients.


      Read the full blog here, this will form the back drop of the webinar and our discussions.



      • Wednesday, April 01, 2020
      • 12:00 PM (EDT)
      • Saturday, April 01, 2023
      • 1:30 PM (EDT)
      • Recorded Webinar
      Register

      A FREE PPG Member Resource

      CEUs PPAB 1, CCPDT 1, IAABC 1, KPA 1

      Taking Your Business Virtual

       A FREE PPG member resource. PPG is committed to supporting its membership during this difficult period.

      Join Niki Tudge and Kate LaSala for this 90-minute webinar on how to take your Pet Training Services Virtual, now and long-term!

      Everyone seems to be doing it now but going virtual is not new to some pet training professionals. In this webinar we will be benefiting from Kate LaSala’s experience and knowledge having offered virtual consultations for her clients, prior to the Pandemic.

      Yes, that’s right, you too can offer full training services, including group classes.  Now more than ever, these services are providing a crucial lifeline to pet trainers and their clients. Learn how to help and support your clients from the comfort and safety of your own home.

      In this presentation we will discuss

      1. Can you just move current services virtually or do they need to be rebranded and redesigned?
      2.  How are remote sessions different than in-person sessions? What challenges do you face?
      3. How should you price your virtual services?
      4. What technology is required and at what cost to your business?
      5. How do you provide post session support and keep clients in the loop and motivated?


      Kate LaSala, CTC, CBCC-KA 


      Kate LaSala, CTC, CBCC-KA is a certified, professional dog & cat trainer and behavior consultant who owns Rescued By Training, which services clients in-person in metro NYC and worldwide via remote sessions.  She is an honors graduate of The Academy for Dog Trainers, a Certified Behavior Consultant Canine – Knowledge Assessed (CBCC-KA), an AKC CGC Evaluator, a Bright and Beautiful therapy dog evaluator and a full member of The Pet Professional Guild (PPG) and is part of the PPG Shelter and Rescue Committee.  More information can be found at www.rescuedbytraining.com


      Niki Tudge M.B.A, PCBC-A, CABC, CDBC

      Along with Niki’s business degree and MBA from Oxford Brookes University she is also a certified Six Sigma Black Belt, a HCITB TS1, TS2 & TS3 certified people trainer and a certified Facilitator and Project Manager. Niki has more than 20 years of  experience in fortune 500 organizations reaching Director positions. Niki is passionate about supporting small business owners on their individual journeys, navigating marketing, business finance, human resources and business planning activities. 

      Niki’s professional credentials include; AABP-Professional Dog Trainer, AABP-Professional Dog Behavior Consultant, PCBC-A and PCT-A through the Pet Professional Accrediting Board and she has earned diplomas in Animal Behavior Technology and Canine Behavior Science & Technology through the Companion Animal Science Institute

      As the founder and President of The Pet Professional Guild, DogNostics Career Center and The DogSmith, Niki has substantial leadership experience in the pet industry. She is also the President of Doggone Safe, a non-profit educational organization that focuses on education initiatives for the purpose of dog bite prevention and increased safety around dogs. Niki has published numerous articles on dog training and dog behavior and her pet dog training businesses have been featured in many publications including The New York Times.

      Niki is a published author and has released the following titles People Training Skills for Pet Professionals, Get Coaching Now! Big Training in a Small Business, A Kids’ Comprehensive Guide to Speaking Dog! , A Lexicon of Practical Terms for Pet Trainers and Behavior Consultants and most recently Pet Training and Behavior Consulting: A Model for Raising the Bar to Protect Professionals, Pets and Their People.


      • Friday, April 10, 2020
      • 12:00 PM (EDT)
      • Monday, April 10, 2023
      • 1:00 PM (EDT)
      • Recorded Webinar
      Register

      A FREE Member Resource

      PPAB 1, IAABC 1, KPA 1, CCPDT (pending)

      Your Business Marketing In Times of Difficulty!

      A PPG member resource to support our community through this difficult time. Join Niki Tudge and Dr. Robert King as they talk through some key aspects of business marketing and finance. 

      In this free flowing webinar we will be discussing:

      1. How to use social media to market in these difficult times
      2. How to add value to your existing services to retain your clients loyalty
      3. Don’t just throw about discounts, be strategic in your support of your clients
      4. Understand that Cash Flow is King, what it is and how to monitor and manage it
      5. How to find and broaden your reach to new clients and up sell, market to existing clients

      The webinar will also allow a minimum of  20 minutes for questions and answers. 

      Dr. Robert King 

      Dr. King received his B.B.A. in Marketing, an M.B.A. in marketing, and a M.S. in Finance & Economics from West Texas A&M University before earning a Ph.D. in Marketing from the University of Mississippi. Dr. King teaches principles of marketing and advertising to undergraduates as well as marketing strategy and social networking to graduate students.  He serves on several boards of directors as well as enjoying his own small business ventures and uses this knowledge to aid in the teaching of his classes. Dr. King’s research includes a wide variety of topics, but most fall under the scope of marketing strategy, electronic word-of-mouth, technology use in business, and business ethics. Dr. King enjoys spending time with his wife and dog.  When not at work he enjoys reading, the outdoors, travelling, and cooking.


      Niki Tudge

      Along with Niki’s business degree and MBA from Oxford Brookes University she is also a certified Six Sigma Black Belt, a HCITB TS1, TS2 & TS3 certified people trainer and a certified Facilitator and Project Manager. Niki has more than 20 years of  experience in fortune 500 organizations reaching Director positions. Niki is passionate about supporting small business owners on their individual journeys, navigating marketing, business finance, human resources and business planning activities. 

      Niki’s professional credentials include; AABP-Professional Dog Trainer, AABP-Professional Dog Behavior Consultant, PCBC-A and PCT-A through the Pet Professional Accrediting Board and she has earned diplomas in Animal Behavior Technology and Canine Behavior Science & Technology through the Companion Animal Science Institute

      As the founder and President of The Pet Professional Guild, DogNostics Career Center and The DogSmith, Niki has substantial leadership experience in the pet industry. She is also the President of Doggone Safe, a non-profit educational organization that focuses on education initiatives for the purpose of dog bite prevention and increased safety around dogs. Niki has published numerous articles on dog training and dog behavior and her pet dog training businesses have been featured in many publications including The New York Times.

      Niki is a published author and has released the following titles People Training Skills for Pet Professionals, Get Coaching Now! Big Training in a Small Business, A Kids’ Comprehensive Guide to Speaking Dog! , A Lexicon of Practical Terms for Pet Trainers and Behavior Consultants and most recently Pet Training and Behavior Consulting: A Model for Raising the Bar to Protect Professionals, Pets and Their People.


      • Thursday, April 16, 2020
      • 12:00 PM (EDT)
      • Sunday, April 16, 2023
      • 1:30 PM (EDT)
      • Recorded Webinar
      Register

      Setting Up to Survive & Thrive

      Niki Tudge is hosting our Corporate Partners

      at dog*biz Veronica Boutelle & Gina Phairas. 


      A FREE Business Contingency Webinar for PPG Members

      CEUS: PPAB 1.5, CCPDT 1, KPA 1, IAABC (pending)

      Over the last few weeks dog trainers have scrambled to set up alternative ways of offering services, as both a way to continue helping dogs and their people and in the rush to shore up lost revenue.

      As a result, the pandemic has created a wave of innovation and creativity throughout our industry. How well it serves us individually and as a community, both through and beyond this crisis, will depend on how carefully we implement our ideas.

      This is a time to act swiftly. But it is also a time for deliberate, thoughtful choices. Choices about which services will set you up for best success during and after the crisis. And about how to provide those services, too. In-person services do not translate directly to their virtual counterparts. We will need to translate apples into oranges to set ourselves, our businesses, and our clients up for success. It is an easy time to make limiting mistakes.

      How do we best package, price, and market online privates and classes in a way that serves our ends now and meets our needs later, too?

      And how do we deliver them? What do online training best practices look like? What translates, and what needs to be creatively adjusted for training success? Same for classes—what curriculum and instructional adjustments are required for powerful outcomes?

      We’ve engaged in an impressive flurry of activity to weather this storm, each of us individually and collectively as an industry. Join Veronica Boutelle and Gina Phairas of dogbiz for their expert insights on the opportunities of this moment as well as its potential pitfalls.

      It’s time to take a breath to set ourselves up not just to survive, but to thrive—both through this crisis and beyond.

      Veronica Boutelle, MA Ed., CTC

      Founder, Consultant Lead, DWA Director

      Veronica is the former Director of Behavior & Training for the San Francisco SPCA. She has been helping dog professionals create their dream businesses through dogbiz since 2003.

      Veronica is the author of How to Run a Dog Business and The Business of Dog Walking, the co-author of Minding Your Dog Business, and writes for multiple industry journals, including regular business columns in PPG’s Barks from the Guild and APDT’s Chronicle of the Dog. She is a sought-after speaker at conferences and dog training schools across the country and internationally, teaching R+ dog pros how to help more dogs in countries ranging from North America to South America, Europe to Down Under.

      Veronica has made good use of her previous career as a classroom teacher, teacher educator, and curriculum developer to bring more effective curriculum and instructional strategies to group dog training classes.

      Fun Fact: Veronica grows much of her own food and is rarely seen at home without dirt under her fingernails.


      Gina Phairas, BSc Comms, CTC

      Founder, Consultant Lead, dogbiz U Dire