The Pet Professional Guild Code of Ethical Conduct

Published on June 15, 2020

The Pet Professional Guild, to meet current challenges faced by the pet services industry, has reviewed and revised its position on professional ethical conduct. This new Ethical Code of Conduct is a supplement to the organization’s robust and forward thinking Guiding Principles which are specific and measurable, and provide a clear way forward for the industry and its membership while supporting professional autonomy and without sacrificing unambiguous ethical guidelines regarding tools, equipment, philosophy and approach.


The Pet Professional Guild (PPG) recognizes the need for a level of oversight in the pet training and services industry, specifically regarding business practices, transparency, and marketing.

The professional growth and improvement of the pet industry depends upon a recognition that the varied sectors found within the industry must be based first and foremost on a respect for the animals in our care, the people we serve, and our colleagues. We must seek to establish the highest ethical standards by adhering to PPG’s Guiding Principles and satisfying the needs of our clients in a professional, proficient and ethical way. Acceptance of and adherence to this Code of Ethical Conduct is an eligibility requirement for PPG members.

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