The Pet Professional Guild
The Association for Force-Free Pet Professionals
Representing Pet Trainers, Pet Behavior Consultants, Pet Care Service Providers, Rescue Groups, Veterinarians
& Pet Owners Worldwide
The Pet Professional Guild
The Pet Professional Guild (PPG) was founded based on a commitment to provide educational resources to pet care providers and the public coupled with an emphasis on building collaboration among force-free pet trainers and professional pet care providers and advocates for mutually agreed guiding principles for the pet care industry. PPG partners, members and affiliates focus on each pet’s physical, mental, environmental and nutritional well-being adhering to a holistic approach to the care and training of family pets
Established at the beginning of 2012, The PPG began with the very simple goal of serving the Pet Industry and as an educational antidote to the scientifically unfounded and dangerous methods and practices popularized by entertainment TV. Niki Tudge, the founder of The Pet Professional Guild and a Dog Training and Pet Care Professional, was frustrated by the lack of comprehensive resources committed to force-free training and pet care based on current scientific learning theory.
Tudge believed the pet industry needed a source of information where pet owners and pet professionals who are committed to using force-free training and pet care methods could share ideas, exchange best practices, continue their education, collaborate on efforts and find resources that were truly force-free based. In addition, she felt that the pet-owning public needed an educational resource that would clarify the differences in training and pet care methodologies available and where a pet owner could be confident that the information, services and products offered were on the forefront of force-free training and pet care.
Finally, Tudge wanted to establish a vehicle to help further the cause and help educate local governments, pet professionals and the pet-owning community of the fundamental advantages of force-free training and pet care.With information proliferating at an astounding rate in a world where no one can seem to even agree on what ‘organic’ or ‘all natural’ means, The PPG provides a platform for promoting information, resources, equipment, ideas, methods and techniques that owners and pet professionals could trust would reflect the force-free philosophy.
Section One PPG Non-Negotiables.
To be in anyway affiliated with the Pet Professional Guild all members must adhere to a strict code of conduct. Pet Professional Guild Members Understand Force-Free to mean:
No shock, No pain, No choke, No fear, No physical force, No compulsion based methods are employed to train or care for a pet.
Definition of Force
Any definition can never be so expansive and explicit that every possible situation is addressed. This is seen everywhere in life and most obviously in the US legal system where very often courts cannot agree on a single interpretation of what terms and definitions mean, including physical force.
Recognizing this we understand, in the context of our guiding principles and as a general framework, physical force to mean “any intentional physical act against a pet that causes psychological or physical pain, harm or damage to the pet.”
Certain equipment is covered above in our Non-Negotiables. Clearly the use of many (most?) harnesses, head halters, collars (non-choking) and leashes would not be considered physical force under this guiding definition if 1) they are used consistent with our guiding principles, 2) they are used as intended and designed and 3) they are not used in a way that is contrary to their design and intent, i.e. not used in a manner which would cause psychological or physical pain, harm or damage.
Section Two PPG Member’ Professional Ethics
You can also read this document here on PPG's recommended Best Practices
The Pet Professional Guild Vision
A world where people and pets can live together to their mutual benefit and where pets can live and function free from physical and mental pain, stress and fear as valued family members.
The Pet Professional Guild Mission
Our mission is to help make every pet a valued member of its family and improve the relationship and the quality of life people share with their pets by:
The Guild’s Key Values