IAABC 1 CEU
CPDT 1 CEU
KPA 1 CEU
Learn Intermediate Facebook Businesses page Skills
With Robert King
This webinar is a follow-up to the popular Facebook’s basics that will delve more in depth to the full functionality of Facebook. The main focus will be on Facebook analytics and how to understand what the information actually is trying to provide. There will also be discussion on some beneficial Facebook add-ons that can add to the Facebook experience for both customers and managers. Lastly, there will be a discussion on possible avenues for Facebook marketing campaigns based on the Facebook analytics data.
After taking this course you will be able to:
1. Understand Facebook Analytics
2. Have an overview of some beneficial Facebook add-ons that can add to a business
3. Be able to set up a guide for future Facebook marketing campaigns
About The Presenter
Robert King is a fourth year doctoral student at the University of Mississippi. He has an MBA in Marketing and an MS in Finance and Economics from West Texas A&M University.
Roberts’s research interests lie in the area of marketing strategy, but he still dabbles in anything he finds interesting. Currently Robert is working on projects involving electronic word-of-mouth, branding, technology embeddedness, and information economics with plenty of other potpourri in the early stages. Robert is the Vice Chair of Website Content for the AMA DocSIG. In his previous life Robert worked in marketing as a purchasing agent and event coordinator. His outside of marketing experiences range from a data analyst to a golf professional. Robert describes his personal life as quite boring with no real hobbies other than reading, a borderline unhealthy love of food, and trying to spend time with his wife and dogs.
Presented by Robert King
Get Your Business Out There! - Enhance Your Business Effectiveness and Efficiency By Using Technology. This webinar can we watched individually or part of a two part series
Join Robert King for this second webinar in a two part Google series. f you cannot attend the live event, then sign up and within 48 hours of the event being completed you will receive a link to the recording and a PDF copy of the "how to"
Google almost has everything any small business owner ever could need, with very minor exceptions. This webinar is the second of a two part series on using Google for business. The focus will be on creating and maintaining a G+ account, maintaining background applications including the cloud storage Google Drive and the online collaboration document Google Docs (a part of Drive). There will also be a brief look at Google Analytics.
1. Set-up a business specific G+ account
2. Maintain background applications including Google docs and Google Drive
3. A basic look at Google Analytics
Presented by Niki Tudge
There are many ways to improve your personal effectiveness. Whether you are in a management position or not this presentation will encourage you to reappraise your outlook, challenge your assumptions and consider if even the things you do well could be improved by developing a better self awareness and a strategic approach to your own self development.
Niki specializes in small business growth, business management & people coaching and training programs. Niki has business degrees from Oxford University in England and is a Six Sigma Certified Black Belt. Niki is a credentialed people trainer, project manager and certified facilitator. You can learn more about Niki Tudge by clicking here
Niki's current business roles are Founder DogNostics Career College, Founder & President DogSmith Services Inc and President of The Pet Professional Guild
With John Visconti
You've worked hard to acquire your skill set as a dog trainer. If you're anything like the dozens of trainers I have met, you've spent thousands of dollars on school tuition, books, seminars, DVDs, equipment, incorporation, insurance, and more.
Yet, if you're also like the dozens of trainers I have met, your business isn't performing anywhere near your expectations and needs. Additionally, the sales process is likely one that causes you discomfort; anxiety and frustration.
The key to running a successful training business, though, is to first embrace your primary responsibility of proactive selling. The philosophy of "build it and they will come" is a one way ticket out of the field of dog training.
Approved Continuing Educational Units
PPAB 5, CCPDT 4.5, IAABC 2
Presented by Angelica Steinker
Earn Your DN-FSG1
Dog’s have an amazing natural scenting ability. Offering "Fun Scent Games" group classes will broaden your service offerings, help build client loyalty and support the needs of your pet owning community. Group classes help dogs have fun, build confidence and burn lots of mental and physical energy. Learn all about canine olfaction and scent games, the what, how and why of operating a successful group class curriculum supported by your DogNostics faculty members.
1. Attend the webinar
2. Successful completion of an open-book on-line test
3. The submission of 6 short 30 second videos to demonstrate your mechanical competency in the key scent dog training skills
CPDT 5 CEU's, IAABC 5 CEU's, KPA 5 CEU's
Google almost has everything any small business owner ever could need, with very minor exceptions. This webinar is the second of a two part series on using Google for business. The focus will be on creating and maintaining a G+ account, maintaining background applications including the cloud storage Google Drive and the online collaboration document Google Docs (a part of Drive). There will also be a brief look at Google analytics.
A Social Media Overview of Pinterest, Twitter and Linkedin
This webinar is an overview of several popular social platforms that will provide the attendee with an overview of each individual platforms creation, benefits and drawbacks for businesses. There will be step-by-step instructions on how to properly set-up accounts on all platforms with discussion on each platform’s unique benefits and drawbacks for general businesses as well as general guidelines for utilizing social media for individual situations.
1. Set-up a Twitter, Linkedin and Pintrest account
2. How to properly maintain each platform
3. Understand the benefits and drawbacks of each platform
By the end of this webinar participants will be able to:
· Understand basic accounting terminology.
· Identify the differences between the cash and accrual accounting methods.
· Keep track of your business by becoming familiar with accounts payable and accounts receivable.
· Use a journal and general ledger to document business financials.
· Utilize the balance sheet.
· Identify different types of financial statements.
· Uncover the reasons for and actually create a budget.
· Be familiar with internal and external auditing.
Join Niki Tudge for this 90 minute webinar.
You negotiate with clients on a daily basis, appointment times, homework assignments, training protocols and much more. Life is an ongoing negotiation!
Through this webinar you will learn to negotiate on interests and not positions. You will be able to understand the basic types of negotiations, the phases of negotiations, and the skills needed for successfully negotiating with clients.
For example, have you ever:
These are all situations that involve negotiating! This webinar will you an understanding of the phases of negotiation, tools to use during a negotiation, and ways to build win-win solutions for all those involved.
If you are not marketing your business you will not grow, and if you do not grow you cannot succeed
Marketing is an essential element for every business. In some cases a lack of effective marketing can be that one missing piece of the puzzle. When that piece is put in place the big picture is revealed.
It is too easy to become confused or even intimidated about getting your product and service out into the market place
But, If you can learn the right strategies with the right tools, you can break into the marketing world without fear or hesitation. This 90 minute webinar is an introduction to marketing for your pet business.
IAABC 1.5 CEUs
CPDT 1.5 CEUs
KPA 1.5 CEUs
Wherever two or more people come together, there is the possibility of conflict. This conflict can be between you and your clients, employees and contractors or a business vendor. This webinar will give participants a six-step process that they can use to modify and resolve conflicts of any size. Participants will also learn crucial conflict resolution skills including dealing with anger and using the Agreement Frame.
Join Niki Tudge for this 90 minute webinar on Conflict Resolution.
People often assume that conflict is always negative. This is not true! People are inherently different and conflict simply happens when those differences come to light. Viewing conflict in this way can help us maximize the possible positive outcomes of the problem at hand. Equipped with a conflict resolution process people can explore and understand those differences, and use them to interact in a more positive, productive way.
A free member webinar
Join Marie Poliseno for this 60 minute webinar on Tax Management Strategies
This webinar will provide participants with actionable steps they can take between now and year end to minimize or reduce their tax liability.
It is specifically designed for the pet professional business owner and is filled with practical examples on how each of these strategies can be applied to benefit them.
Marie Poliseno is a licensed Certified Public Accountant (CPA), a Certified Professional Dog Trainer, Knowledge Assessed (CPDT-KA), and an honors graduate of the San Francisco SPCA Academy for Dog Trainers. She is a member of the American Institute of Certified Public Accountants, the Association of Professional Dog Trainers and a Full and Proud Member of the Pet Professional Guild.
Marie has spent the past thirty years working in the financial services industry within both public accounting as well as investment banking arenas. In addition to her extensive experience in risk and financial management roles, Marie ran her own dog training business for many years in New Jersey.
Learn how to use the improved features of PowerPoint 2013. This webinar is designed to get into the advanced features of PowerPoint 2013. We will show you a practical way of learning with a hands-on and customizable approach.
PowerPoint 2013 is the world’s premier presentation software. With PowerPoint 2013 you are provided a new landing screen which makes launching and creating documents easier than previous versions. There is also an improved Presentation View with gives your presentations that extra focus. PowerPoint 2013 also has an improved user interface with an array of powerful tools to help you share your presentations through Skydrive!
Niki Tudge – AABP – PDT. AABP-PDBC. PCBC-A. DIP -ABT & DIP-CBST
Niki is the President and Founder of DogNostics eLearning, The DogSmith®, The Pet Professional Guild and Doggone Safe. Niki is a passionate educator and in her prior life held many roles where she was responsible for the education and growth of hundreds of senior management professionals across many disciplines. Niki is a certified people trainer, holding credentials from the International Training Board at three levels. Niki is also a certified facilitator through the Acuity Institute and holds numerous other qualifications in pet training and behavior. Niki has a business degree and an MBA through Oxford Brooks University in England
with Niki Tudge
CEUs - PPAB 1, IAABC 1, KPA 1, CPDT 1
Creating and holding Lunch and Learn sessions are a low cost way to either train and develop colleagues and employees or develop industry referral partners for your business. Imagine having veterinary staff, groomers, pet resort management and other referral prospects as a captive audience giving you the opportunity to inform, update, engage, educate and influence them.
Lunch & Learn sessions are a great way to introduce educational topics, new products, services or a simple demonstration of your skills. They are the perfect environment for a show and tell.
This Lunch and Learn webinar will give you some quick and useful tool so you can add Lunch & Learn sessions to your marketing plan. Lunch & Learn sessions don't just have to be about an event they can be used for networking, sharing best practices and building collaboration across small businesses.
presented by Rick Ingram
Presented by Brittany Alwerud
CEUs 1 PPAB, 1 IAABC, 1 CCPDT
For business owners who have team members that work in the field, (dog walkers, pet sitting, dog training, etc.) maintaining quality control over the team and quality of service that your business provides becomes tricky when your business is growing fast. My webinar will offer insight, experience, and techniques that allow these business owners to still maintain quality control when they aren't there.
They will learn how to implement the necessary structures and processes that will serve to be a strong foundation for there business to grow on, and how to set up their team for success.
CEUs: PPAB, 1 CCPDT, 1 IAABC, 1
If you’ve already grown beyond a one-trainer band, or have reached the point where you just can’t do it all yourself anymore, you’ll want to take advantage of this web seminar. From finding and hiring the right people to training and reviews, Veronica Boutelle of dog*tec shares practical, hands-on tips for building a productive team culture for your business. She’ll discuss how to know when it’s time to hire, how to find the right people for the job, the hiring process itself, and whether you should bring on independent contractors or employees.
Once you’ve got help, you want to get the most from your growing business. So Veronica looks at strategies for creating a positive staff culture (or fixing one that’s gotten off on the wrong foot), including staff training do’s and don’ts, reviews that actually work, and ways to reduce chaos-inducing turnover. Whether you’re ready for some help, or would like to get more from the help you already have, don’t miss this web seminar.
Veronica is the founder of dog*tec, the dog pro industry’s leading business consultancy, through which she has been helping dog trainers help dogs since 2003. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and the co-author of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals, and writes on business topics for many dog training industry journals. Veronica is a sought-after speaker at conferences and dog training schools across the country and internationally. She has recently spoken to positive reinforcement trainers at conferences and seminars in countries as diverse as Chile, Australia, Spain, New Zealand, and the UK.
As former Director of Behavior & Training at the San Francisco SPCA, and as a dog training business owner before that, Veronica understands what it means to be a dog trainer first hand—the daily worries about everything from client compliance to financial security, the unique challenges of a “flexible” schedule that requires evenings and weekends, and the struggle to balance clients and training with the minutiae of running a business—and to balance all of that with a rich non-work life. Her background as a trainer, her business expertise, and her work as an educator put Veronica in a unique position to help professional dog trainers learn to become as skilled in business as they are as trainers—and that means more dogs’ lives touched by positive training.
Presented by Sam Mallikarjunan
CEUs: PPAB 1, CCPDT 1, IAABC 1
Virtual Summit Recorded Webinar(One of 25 webinars that were featured in PPG's August Virtual Pet Care Summit)
Presented by Dr. Robert King
CEUs: PPAB, 1 IAABC
This presentation will discuss the concepts of branding your small business and the implications of having a well-managed brand. Topics will include the basics of branding, how banding can benefit your business, ways to brand your business, and how to evaluate your branding efforts.
Dr. Robert King holds a BBA in marketing, an MBA in marketing, an M.S. in finance and economics from West Texas A&M University, and a Ph.D. in marketing from the University of Mississippi. Dr. King teaches the principles of marketing and advertising to undergraduates as well as marketing strategy and social media to graduate students. He serves on several boards of directors as well as enjoying his own small business ventures and uses this knowledge to aid in the teaching of his class. Dr. King’s research includes a wide variety of topics, but most fall under the scope of marketing strategy, electronic word-of-mouth, the use of technology in business, and business ethics. His work has appeared in Journal of Interactive Marketing, AMS Review, Journal of Business Ethics, VOLUNTAS, Journal of Global Business Management, Journal of Business & Economic Research, and Empirical Economic Letters. Dr. King enjoys spending time with his wife and their two dogs. When not at work he enjoys reading and cooking.
CEUs: PPAB 1.5, CCPDT 1.5, IAABC 1.5
“Our job is to teach people to train their dogs.” It sounds so logical. After all, it’s the clients who live with the dogs, and they need to know what to do when the trainer leaves. But the logic of this notion ignores critical realities: Most dog owners don’t want to become amateur trainers—they want to hire someone to fix a problem for them. And most dog owners don’t have the mechanical skills, the time, or the drive to follow through with the process of learning and applying dog training exercises to achieve their goals. (Is it really reasonable to expect we can teach clients to train their dogs and solve behavior problems in a handful of one-hour sessions?) Given these limitations, the logic of teaching owners to train their own dogs crumbles.
The coaching approach lies at the heart of the many frustrations and limitations trainers face—unfinished cases, poor compliance and income, and twinges of doubt that all contribute to feelings of burnout and lack of efficacy. In this web seminar Veronica Boutelle of dog*tec explores the limitations of coaching and presents win-win-win R+ alternatives for trainers, dog owners, and the dogs themselves.
Presented by Kimberly Burgan
CEUs: PPAB 1, CCPDT 1
If the thought of marketing gives you the heebie-jeebies, if your marketing efforts have not yielded the results you were hoping for, or if you just do not know where to begin, this session with dog*tec business consultant Kimberly Burgan is just the ticket. Dedicated to the success of positive-based dog care businesses, dog*tec is widely known for making marketing accessible to the non-business minded. In this presentation Burgan will break down marketing basics and provide easy, even fun marketing project ideas to get your business moving. Leave old, tired marketing like business cards, brochures, and ads behind. Forget uncomfortable sales tactics like cold calls and visits to vets and pet stores. Kimberly will show you creative, alternative approaches to help you stand out in your community, build powerful referral relationships, and keep your phone ringing and your email inbox full.
dog*tec Dog Walking Academy (DWA) director and business consultant Kimberly Burgan has dedicated her career to the success of positive reinforcement-based dog care professionals. As DWA director Burgan oversees and supports a talented team of instructors worldwide who provide cutting-edge education and certification for professional dog walkers. She also teaches the DWA workshop in her hometown of Austin, Texas. Additionally, she provides support to dog walkers, pet sitters, and dog day care and boarding facility operators as a dog*tec business consultant, helping positive reinforcement dog lovers start, run, and grow their dream.
CEUs PPAB 1
How often do you attend a workshop or event where you make a considerable investment in your personal and professional development? This webinar will show you how you can ensure you get a return on your investment by simply "eating the frog" on your return. This webinar covers topics from how you can best learn and how getting hands on as soon as you get home is the best way to close your learning cycle, to how to overcome procrastination and stay motivated while you implement key ideas you have learned about from structured to-do lists and goals.
Presented by Tristan Flynn
CEUs PPAB, 1 IAABC, (Pending) CCPDT, (Pending)
This presentation will outline the best practices for running a large dog day care facility with a strong focus on both playgroup safety and maximizing profit potential. It will cover how to ask the right questions when assessing new dogs, how to conduct new dog assessments, managing large play groups safely, what your staff need to know and how to set up your facility for success. It will also cover the financial aspect of the business from what should you charge, how to offer discounts and how to ensure your business is successful and profitable.
Tristan Flynn is a certified dog trainer (CPDT-KA) and a certified dog behavior consultant through the International Association of Animal Behavior Consultants. He hosts a weekly radio show K9 Connection on the Rogers Radio network in Nova Scotia, Canada and appears on Global Television each month hosting Dog Talk. Flynn is the owner of Jollytails, the largest dog day care, training, retail and grooming facility in Nova Scotia with two locations in central Halifax and oversees the assessment and behavior of the nearly 130 dogs per day that attend the facility. Flynn has previously presented webinars for the Pet Professional Guild on teaching reactive dog classes and day care operations, and also presented at the 2015 Association of Professional Dog Trainers Conference. He hosts several presentations a year for pet owners and veterinary students on behavior modification in Atlantic Canada.
Presented by Alexandra Santos
CEUs: PPAB 1
As professional dog trainers we are always aiming for a high level of expertise. Our working days consist of keeping up to date with the latest and most dog-friendly training equipment and learning how to run a successful business. Often in the midst of being busy we forget the most important part of the equation - our client!
Unless we do the hand on dog training ourselves then we are training dogs via their owners, our client. Clients aren't dog trainers and they don't have the ambition to become dog trainers, and yet have the responsibility to train their dogs in between classes! So, shouldn't we also focus on setting them up for success?
Understand motivation and how clients can lose it
Become aware of difficulties clients experience during and in between classes (poor coordination, being unclear with cues, feeling overwhelmed, lacking support, etc.)
Acquire some skills for setting clients up for success - how to empower the client; how to help them overcome coordination issues; how to ensure they retain the information given during class; and more.
Alexandra Santos is a professional canine behavior consultant and trainer, with formal education through The Animal Care College in the U.K. where she graduated with honors for the Diploma of Advanced Canine Psychology, and through The Companion Animal Sciences Institute where she graduated with distinction for the Diploma of Advanced Dog Training.
She is the author of the books “Puppy Problems” and “Puppy and Dog Care” and has also authored and co-authored several articles for the Journal of Applied Companion Animal Behavior and for the International Institute for Applied Companion Animal Behavior. Alexandra lives and works in Lisbon, Portugal, has been a lecturer at several seminars on positive reinforcement-based training, regularly presents webinars for the Pet Professional Guild, is a professor at Universidade Lusófona de Humanidades e Tecnologias and provides individual coaching for dogs and their people.
Virtual Summit Recorded Webinar
(One of 25 webinars that were featured in PPG's August Virtual Pet Care Summit)
Presented by Claire Staines
CEUs: PPAB 1
This presentation will cover all aspects of dog walking. Is dog walking for you? It appears to be an easy way to earn a living but there is more to it than meets the eye. Not only do you require good business skills but your customer service has to be personable as well as professional. The presentation will include topics such as setting up, transporting and walking groups or individual dogs in a safe, fun yet stimulating manner while ensuring you follow the Pet Professional Guild’s code of ethics to help set a standard in a growing industry.
Claire Staines PCT-A is a Pet Professional Guild steering committee member representing the British Isles as well as a professional dog trainer. She has been active in the industry for 12 years and also runs a successful dog walking and training business that caters for all individual dogs’ needs and the clients’ peace of mind and enjoyment. Staines is based in West Lothian, Scotland with her family and three Rhodesian ridgebacks.