IAABC 1 CEU
CPDT 1 CEU
KPA 1 CEU
Learn Intermediate Facebook Businesses page Skills
With Robert King
This webinar is a follow-up to the popular Facebook’s basics that will delve more in depth to the full functionality of Facebook. The main focus will be on Facebook analytics and how to understand what the information actually is trying to provide. There will also be discussion on some beneficial Facebook add-ons that can add to the Facebook experience for both customers and managers. Lastly, there will be a discussion on possible avenues for Facebook marketing campaigns based on the Facebook analytics data.
After taking this course you will be able to:
1. Understand Facebook Analytics
2. Have an overview of some beneficial Facebook add-ons that can add to a business
3. Be able to set up a guide for future Facebook marketing campaigns
About The Presenter
Robert King is a fourth year doctoral student at the University of Mississippi. He has an MBA in Marketing and an MS in Finance and Economics from West Texas A&M University.
Roberts’s research interests lie in the area of marketing strategy, but he still dabbles in anything he finds interesting. Currently Robert is working on projects involving electronic word-of-mouth, branding, technology embeddedness, and information economics with plenty of other potpourri in the early stages. Robert is the Vice Chair of Website Content for the AMA DocSIG. In his previous life Robert worked in marketing as a purchasing agent and event coordinator. His outside of marketing experiences range from a data analyst to a golf professional. Robert describes his personal life as quite boring with no real hobbies other than reading, a borderline unhealthy love of food, and trying to spend time with his wife and dogs.
Presented by Robert King
Get Your Business Out There! - Enhance Your Business Effectiveness and Efficiency By Using Technology. This webinar can we watched individually or part of a two part series
Join Robert King for this second webinar in a two part Google series. f you cannot attend the live event, then sign up and within 48 hours of the event being completed you will receive a link to the recording and a PDF copy of the "how to"
Google almost has everything any small business owner ever could need, with very minor exceptions. This webinar is the second of a two part series on using Google for business. The focus will be on creating and maintaining a G+ account, maintaining background applications including the cloud storage Google Drive and the online collaboration document Google Docs (a part of Drive). There will also be a brief look at Google Analytics.
1. Set-up a business specific G+ account
2. Maintain background applications including Google docs and Google Drive
3. A basic look at Google Analytics
Presented by Niki Tudge
There are many ways to improve your personal effectiveness. Whether you are in a management position or not this presentation will encourage you to reappraise your outlook, challenge your assumptions and consider if even the things you do well could be improved by developing a better self awareness and a strategic approach to your own self development.
Niki specializes in small business growth, business management & people coaching and training programs. Niki has business degrees from Oxford University in England and is a Six Sigma Certified Black Belt. Niki is a credentialed people trainer, project manager and certified facilitator. You can learn more about Niki Tudge by clicking here
Niki's current business roles are Founder DogNostics Career College, Founder & President DogSmith Services Inc and President of The Pet Professional Guild
With John Visconti
You've worked hard to acquire your skill set as a dog trainer. If you're anything like the dozens of trainers I have met, you've spent thousands of dollars on school tuition, books, seminars, DVDs, equipment, incorporation, insurance, and more.
Yet, if you're also like the dozens of trainers I have met, your business isn't performing anywhere near your expectations and needs. Additionally, the sales process is likely one that causes you discomfort; anxiety and frustration.
The key to running a successful training business, though, is to first embrace your primary responsibility of proactive selling. The philosophy of "build it and they will come" is a one way ticket out of the field of dog training.
Free Member Webinar
A webinar To Familiarize Trainers with Dog Trainer ConneXion Program. Learn about this technology product that can help you operate your business more effectively. During the webinar John will walk through the program demonstrating the available features. This is a good opportunity to see how the software works risk free. John will also be announcing a promotional offer for PPG Members at the end of the webinar.
We will review
John Visconti is the owner of Dog Trainer ConneXion. This is a software program that assists you in managing and growing your training business. Your program is customized so your logo and business contact information appears on all client correspondence and marketing efforts.
Join Niki Tudge for this 90 minute webinar.
You negotiate with clients on a daily basis, appointment times, homework assignments, training protocols and much more. Life is an ongoing negotiation!
Through this webinar you will learn to negotiate on interests and not positions. You will be able to understand the basic types of negotiations, the phases of negotiations, and the skills needed for successfully negotiating with clients.
For example, have you ever:
These are all situations that involve negotiating! This webinar will you an understanding of the phases of negotiation, tools to use during a negotiation, and ways to build win-win solutions for all those involved.
If you are not marketing your business you will not grow, and if you do not grow you cannot succeed
Marketing is an essential element for every business. In some cases a lack of effective marketing can be that one missing piece of the puzzle. When that piece is put in place the big picture is revealed.
It is too easy to become confused or even intimidated about getting your product and service out into the market place
But, If you can learn the right strategies with the right tools, you can break into the marketing world without fear or hesitation. This 90 minute webinar is an introduction to marketing for your pet business.
IAABC 1.5 CEUs
CPDT 1.5 CEUs
KPA 1.5 CEUs
Wherever two or more people come together, there is the possibility of conflict. This conflict can be between you and your clients, employees and contractors or a business vendor. This webinar will give participants a six-step process that they can use to modify and resolve conflicts of any size. Participants will also learn crucial conflict resolution skills including dealing with anger and using the Agreement Frame.
Join Niki Tudge for this 90 minute webinar on Conflict Resolution.
People often assume that conflict is always negative. This is not true! People are inherently different and conflict simply happens when those differences come to light. Viewing conflict in this way can help us maximize the possible positive outcomes of the problem at hand. Equipped with a conflict resolution process people can explore and understand those differences, and use them to interact in a more positive, productive way.
A free member webinar
Join Marie Poliseno for this 60 minute webinar on Tax Management Strategies
This webinar will provide participants with actionable steps they can take between now and year end to minimize or reduce their tax liability.
It is specifically designed for the pet professional business owner and is filled with practical examples on how each of these strategies can be applied to benefit them.
By the end of this webinar participants will be able to:
Marie Poliseno is a licensed Certified Public Accountant (CPA), a Certified Professional Dog Trainer, Knowledge Assessed (CPDT-KA), and an honors graduate of the San Francisco SPCA Academy for Dog Trainers. She is a member of the American Institute of Certified Public Accountants, the Association of Professional Dog Trainers and a Full and Proud Member of the Pet Professional Guild.
Marie has spent the past thirty years working in the financial services industry within both public accounting as well as investment banking arenas. In addition to her extensive experience in risk and financial management roles, Marie ran her own dog training business for many years in New Jersey.
Learn how to use the improved features of PowerPoint 2013. This webinar is designed to get into the advanced features of PowerPoint 2013. We will show you a practical way of learning with a hands-on and customizable approach.
PowerPoint 2013 is the world’s premier presentation software. With PowerPoint 2013 you are provided a new landing screen which makes launching and creating documents easier than previous versions. There is also an improved Presentation View with gives your presentations that extra focus. PowerPoint 2013 also has an improved user interface with an array of powerful tools to help you share your presentations through Skydrive!
Niki Tudge – AABP – PDT. AABP-PDBC. PCBC-A. DIP -ABT & DIP-CBST
Niki is the President and Founder of DogNostics eLearning, The DogSmith®, The Pet Professional Guild and Doggone Safe. Niki is a passionate educator and in her prior life held many roles where she was responsible for the education and growth of hundreds of senior management professionals across many disciplines. Niki is a certified people trainer, holding credentials from the International Training Board at three levels. Niki is also a certified facilitator through the Acuity Institute and holds numerous other qualifications in pet training and behavior. Niki has a business degree and an MBA through Oxford Brooks University in England
with Niki Tudge
Creating and holding Lunch and Learn sessions are a low cost way to either train and develop colleagues and employees or develop industry referral partners for your business. Imagine having veterinary staff, groomers, pet resort management and other referral prospects as a captive audience giving you the opportunity to inform, update, engage, educate and influence them.
Lunch & Learn sessions are a great way to introduce educational topics, new products, services or a simple demonstration of your skills. They are the perfect environment for a show and tell.
This Lunch and Learn webinar will give you some quick and useful tool so you can add Lunch & Learn sessions to your marketing plan. Lunch & Learn sessions don't just have to be about an event they can be used for networking, sharing best practices and building collaboration across small businesses.
presented by Rick Ingram
CEUs: PPAB, 1 CCPDT, 1 IAABC, 1
If you’ve already grown beyond a one-trainer band, or have reached the point where you just can’t do it all yourself anymore, you’ll want to take advantage of this web seminar. From finding and hiring the right people to training and reviews, Veronica Boutelle of dog*tec shares practical, hands-on tips for building a productive team culture for your business. She’ll discuss how to know when it’s time to hire, how to find the right people for the job, the hiring process itself, and whether you should bring on independent contractors or employees.
Once you’ve got help, you want to get the most from your growing business. So Veronica looks at strategies for creating a positive staff culture (or fixing one that’s gotten off on the wrong foot), including staff training do’s and don’ts, reviews that actually work, and ways to reduce chaos-inducing turnover. Whether you’re ready for some help, or would like to get more from the help you already have, don’t miss this web seminar.
Veronica is the founder of dog*tec, the dog pro industry’s leading business consultancy, through which she has been helping dog trainers help dogs since 2003. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and the co-author of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals, and writes on business topics for many dog training industry journals. Veronica is a sought-after speaker at conferences and dog training schools across the country and internationally. She has recently spoken to positive reinforcement trainers at conferences and seminars in countries as diverse as Chile, Australia, Spain, New Zealand, and the UK.
As former Director of Behavior & Training at the San Francisco SPCA, and as a dog training business owner before that, Veronica understands what it means to be a dog trainer first hand—the daily worries about everything from client compliance to financial security, the unique challenges of a “flexible” schedule that requires evenings and weekends, and the struggle to balance clients and training with the minutiae of running a business—and to balance all of that with a rich non-work life. Her background as a trainer, her business expertise, and her work as an educator put Veronica in a unique position to help professional dog trainers learn to become as skilled in business as they are as trainers—and that means more dogs’ lives touched by positive training.
Presented by Sam Mallikarjunan
CEUs: PPAB 1, CCPDT 1, IAABC 1
CEUs: PPAB 1.5, CCPDT 1.5, IAABC 1.5
“Our job is to teach people to train their dogs.” It sounds so logical. After all, it’s the clients who live with the dogs, and they need to know what to do when the trainer leaves. But the logic of this notion ignores critical realities: Most dog owners don’t want to become amateur trainers—they want to hire someone to fix a problem for them. And most dog owners don’t have the mechanical skills, the time, or the drive to follow through with the process of learning and applying dog training exercises to achieve their goals. (Is it really reasonable to expect we can teach clients to train their dogs and solve behavior problems in a handful of one-hour sessions?) Given these limitations, the logic of teaching owners to train their own dogs crumbles.
The coaching approach lies at the heart of the many frustrations and limitations trainers face—unfinished cases, poor compliance and income, and twinges of doubt that all contribute to feelings of burnout and lack of efficacy. In this web seminar Veronica Boutelle of dog*tec explores the limitations of coaching and presents win-win-win R+ alternatives for trainers, dog owners, and the dogs themselves.
Presented by Kimberly Burgan
CEUs: PPAB 1, CCPDT 1
If the thought of marketing gives you the heebie-jeebies, if your marketing efforts have not yielded the results you were hoping for, or if you just do not know where to begin, this session with dog*tec business consultant Kimberly Burgan is just the ticket. Dedicated to the success of positive-based dog care businesses, dog*tec is widely known for making marketing accessible to the non-business minded. In this presentation Burgan will break down marketing basics and provide easy, even fun marketing project ideas to get your business moving. Leave old, tired marketing like business cards, brochures, and ads behind. Forget uncomfortable sales tactics like cold calls and visits to vets and pet stores. Kimberly will show you creative, alternative approaches to help you stand out in your community, build powerful referral relationships, and keep your phone ringing and your email inbox full.
dog*tec Dog Walking Academy (DWA) director and business consultant Kimberly Burgan has dedicated her career to the success of positive reinforcement-based dog care professionals. As DWA director Burgan oversees and supports a talented team of instructors worldwide who provide cutting-edge education and certification for professional dog walkers. She also teaches the DWA workshop in her hometown of Austin, Texas. Additionally, she provides support to dog walkers, pet sitters, and dog day care and boarding facility operators as a dog*tec business consultant, helping positive reinforcement dog lovers start, run, and grow their dream.
CEUs PPAB 1
How often do you attend a workshop or event where you make a considerable investment in your personal and professional development? This webinar will show you how you can ensure you get a return on your investment by simply "eating the frog" on your return. This webinar covers topics from how you can best learn and how getting hands on as soon as you get home is the best way to close your learning cycle, to how to overcome procrastination and stay motivated while you implement key ideas you have learned about from structured to-do lists and goals.
Presented by Alexandra Santos
CEUs: PPAB 1
As professional dog trainers we are always aiming for a high level of expertise. Our working days consist of keeping up to date with the latest and most dog-friendly training equipment and learning how to run a successful business. Often in the midst of being busy we forget the most important part of the equation - our client!
Unless we do the hand on dog training ourselves then we are training dogs via their owners, our client. Clients aren't dog trainers and they don't have the ambition to become dog trainers, and yet have the responsibility to train their dogs in between classes! So, shouldn't we also focus on setting them up for success?
Understand motivation and how clients can lose it
Become aware of difficulties clients experience during and in between classes (poor coordination, being unclear with cues, feeling overwhelmed, lacking support, etc.)
Acquire some skills for setting clients up for success - how to empower the client; how to help them overcome coordination issues; how to ensure they retain the information given during class; and more.
Alexandra Santos is a professional canine behavior consultant and trainer, with formal education through The Animal Care College in the U.K. where she graduated with honors for the Diploma of Advanced Canine Psychology, and through The Companion Animal Sciences Institute where she graduated with distinction for the Diploma of Advanced Dog Training.
She is the author of the books “Puppy Problems” and “Puppy and Dog Care” and has also authored and co-authored several articles for the Journal of Applied Companion Animal Behavior and for the International Institute for Applied Companion Animal Behavior. Alexandra lives and works in Lisbon, Portugal, has been a lecturer at several seminars on positive reinforcement-based training, regularly presents webinars for the Pet Professional Guild, is a professor at Universidade Lusófona de Humanidades e Tecnologias and provides individual coaching for dogs and their people.
Virtual Summit Recorded Webinar
(One of 25 webinars that were featured in PPG's August Virtual Pet Care Summit)
Presented by Claire Staines
CEUs: PPAB 1
This presentation will cover all aspects of dog walking. Is dog walking for you? It appears to be an easy way to earn a living but there is more to it than meets the eye. Not only do you require good business skills but your customer service has to be personable as well as professional. The presentation will include topics such as setting up, transporting and walking groups or individual dogs in a safe, fun yet stimulating manner while ensuring you follow the Pet Professional Guild’s code of ethics to help set a standard in a growing industry.
Claire Staines PCT-A is a Pet Professional Guild steering committee member representing the British Isles as well as a professional dog trainer. She has been active in the industry for 12 years and also runs a successful dog walking and training business that caters for all individual dogs’ needs and the clients’ peace of mind and enjoyment. Staines is based in West Lothian, Scotland with her family and three Rhodesian ridgebacks.
Training nights and weekends while working your “real job” Monday through Friday? A large percentage of highly skilled trainers continue to work part- or full-time jobs while training nights and weekends, contributing to trainer burnout and limiting the number of dogs’ and owners’ lives they can impact. It’s a pervasive belief in the our industry that trainers “can’t make real money” training full time. Fortunately this is simply not true; it really is possible to make a living doing what you love.
In this web seminar Veronica Boutelle of dog*tec will show you how to make your part-time or hobby business your full-time career. Learn how to assess the feasibility of going full time, grow your business into a reliable source of income, and create and implement a personalized transition plan for your move to full-time professional dog trainer.
CEUs: PPAB 1, CCPDT 1, IAABC 1
Clearly technology can make our lives easier. It can also help us to train better - to reflect on our training mechanics to achieve better results. The effective use of technology can also help us to reflect on our training sessions and assist us in spotting harmful patterns that can slow down our progress.
Technology can also help clients to reflect on their training habits and to set goals in terms of their training sessions. It allows them to create clear and measured goals. The biggest asset of the cell phone in one's pocket is that it offers an unbiased and numerical reflection of what did actually happen and not what we thought we did. Best of all, it's free.
Yvette Van Veen is Canada's first certified PCT-A though the Pet Professional Guild. She has been working with dogs for over 20 years, 15 of them as owner of Awesome Dogs in London, Ontario. Her passion is working with companion animals in pet homes, helping dogs to better fit in with life with people - and helping people to achieve a more peaceful and fun life with their pets. She shares her home with Kipper the ex-crotch ripper, Karma the BC, and Icarus - the cat that comes to dog class.
Presented by Melissa Hagood and Marie Macher
CEUs: PPAB 1, IAABC 1
When you are away from your pets, don’t you love to get a picture or video that illustrates to you how they are faring and allows you to see their furry (or finned or feathered!) faces you miss so much!? Guess what, your clients do too. Personalize your service offerings by taking and sending great quality pictures of your client’s pets. This presentation will provide tips on capturing fun and informative photos, using a cell phone, which can be text or emailed to pet parents when their pets are in your care at their home, your home, or in a daycare setting.
We will discuss basic photography tips on lighting, framing, perspective, catching action, etc. as well as creative aspects like telling a story with your photos and apps to help make photos fun. We will also discuss making the photography process fun, force free, and low stress for the pets and how to capture their personality in the photos for their parents.
Melissa Hagood is accredited as a Professional Canine Trainer through the Pet Professional Accreditation Board. She is a Pet Professional Guild (PPG) member and Pet First Aid Certified through PPG. She is an independent contractor of Courteous Canine, Inc. DogSmith of Tampa in Florida, where she specializes in private behavior consultations, instructs the group classes My Dog Has Issues (MDI) for reactive dogs and Fun Lure Coursing, and provides in home pet care services. She is an AKC S.T.A.R. Puppy and Canine Good Citizen Evaluator and she and her dog Charley are a registered team with Pet Partners Therapy Animal Program. Melissa parents Charley and Delilah, who are both adopted mixed breed dogs that just LOVE posing for all the photos Melissa takes of them constantly with her phone!
Marie Macher received her BSN in Nursing and BA in Sociology from Purdue University in 2011. She is a Pet Professional Guild (PPG) member and Pet First Aid Certified through PPG. She has her Advanced Pet Care Technician Certificate and Fun Scent Games Level 1 Instructor Certification from DogNostics Career College. She works at Courteous Canine, Inc. DogSmith of Tampa in Florida as a Canine Camp Counselor and Instructor of AKC S.T.A.R. Puppy classes and Basic Manners classes. Marie loves to watch the day care dogs and boarding dogs play. She has a special interest in Barn Hunt, Dog Dock Jumping and Trick training! She parents Henry and Harper, Shih-Tzu/Poodle mixes, who love to participated in agility, fun scent games, and trick training!
Presented by Yolanda Harper LCSW
You used to LOVE going to work, but now, there’s a knot at the pit of your stomach as you go to bed and dread what’s to come the next day. You don’t sleep well because your night is consumed with thoughts about what might go wrong, and your irritable with your family. During your workday, the hours drag by, and you can feel the energy draining from your body. You can’t image doing this job another month, much less for years to come, and you daydream about your next vacation.
What happened to your passion and drive? The good news is that it’s still there! This webinar is full of science, research, and – best of all – practical tips on how to get your groove back. The world needs for you to show up, do the work that you do, and help others in the way that only you can. Start now by taking some time to take care of yourself!
Yolanda Harper is a Licensed Clinical Social Worker in private practice in the Tampa Bay, Florida area. She specializes in guiding others to Hope, Growth, and Healing as a Master Accelerated Resolution Therapist, a Daring Way™ facilitator, and as a neurofeedback provider. Yolanda is passionate about having community conversations about authenticity, wholeheartedness, boundaries, self-care, and the things that keep us from us showing up, being seen, and living brave in our lives.
Toby is a Goldendoodle and is Yolanda's co-therapist. He loves long walks, squeaky toys, playing with turtles on the office grounds, and cuddling with clients. Find out more about Yolanda and Toby at www.harpertherapy.com, or on social media at www.facebook.com/yolandaharperLCSW
presented by Niki Tudge
CEUs: PPAB 1, CCPDT 1, IAABC 1
It is easy to overlook the importance of contract management because it seems to be a boring, mundane topic. Contracts, however, are the basis of most business relationships. If contracts are managed well, business relationship will flourish. If they are not, companies face financial loss, relationship harm, and damaged reputations.
About the Presenter
Presented by Veronica Boutelle of dog*tec
CEUs: PPAB 1, CCPDT 1, IAABC 1
Either you’ve been thinking about teaching classes but you’re a little nervous, or you’ve been teaching classes quite a while and you enjoy it. Your students love you and your evaluations are great. But there’s still a challenge or two you’d like to face down. Maybe it’s a classroom management quandary—How to handle the students who insist on talking all through class, including while you’re instructing. Or the ones who seem to do their own thing no matter what instructions you give, or how many times you give them. Or the parents who aren’t able to manage their children while training their dog, or even the students who aren’t able to manage their dogs. Maybe you want a way to more actively engage students in your classes—to get more discussion flowing, or see them start to work proactively with their dogs and make needed training adjustments without waiting for your feedback. Maybe it’s finding easier, smoother ways to handle the widely varied skill and experience levels of your human and canine students. With over 20 years of experience teaching dog training classes, training trainers and teachers, and developing curriculum and instructional strategies, Veronica will help you develop new approaches to tackle your teaching challenges and set your students up for success.
Veronica Boutelle, MA Ed, CTC
Veronica is the founder of dog*tec, the dog pro industry’s leading business consultancy, through which she has been helping dog trainers help dogs since 2003. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and the co-author of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals, and writes on business topics for many dog training industry journals, including a regular column for PPG’s Barks from the Guild. Veronica is a sought-after speaker at conferences and dog training schools across the country and internationally. She has recently spoken to positive reinforcement trainers at conferences and seminars in countries as diverse as Chile, Australia, Spain, New Zealand, and the UK, as well as at our own PPG Summit in Florida.